Event Tickets Center Partners with University of Denver to Enhance Game-Day Experiences

Event Tickets Center Collaborates with University of Denver

In a significant move to enhance the live sports experience for fans, Event Tickets Center (ETC) has announced its partnership with the University of Denver's Athletic Department. This collaboration positions ETC as the Official Secondary Ticketing Partner for the Pioneers in the 2026-27 athletic seasons, designed to provide fans with seamless access to tickets for various events.

The partnership aligns with the University of Denver's ongoing commitment to improving game-day experiences and engaging deeply with its fanbase. As the Pioneers set to join the prestigious West Coast Conference in 2026, this partnership marks a pivotal moment for both organizations. Notably, this initiative resonates particularly with ETC employees who are local to Denver, allowing them to cultivate a vibrant community connection while they attend games and promote events.

Nick Gardner, ETC's Vice President of Digital Product Delivery, emphasized the personal significance of the partnership. "As a proud two-time alum and former student athlete, our collaboration with DU's athletic program feels particularly meaningful to my team and me. We are excited to serve the Pioneers' fan base over the next two seasons as they transition into a new conference, exemplifying athletic excellence for Denver," he stated.

The partnership will leverage various marketing assets to enhance visibility for both the Pioneers and ETC, including video board features, commercial slots on the university's streaming platform, banner ads, and multiple digital activations. This multi-faceted marketing strategy will establish a comprehensive and engaging ticket-buying experience for University students, fans, and faculty alike.

With a shared goal of opening opportunities for individuals to enjoy live events, the collaboration between the University of Denver and Event Tickets Center also includes plans for charitable initiatives and community engagement. Among the initiatives planned is the ETC Cares charitable program, which will serve the local community and create avenues for deeper fan engagement. Additionally, there are plans for a future meet-and-greet event, giving fans direct interaction opportunities with athletes and the university community.

For individuals looking to purchase tickets to Pioneer games, they can easily access ticketing through the Event Tickets Center website. By following ETC’s social media channels, fans can stay updated on promotional events, ticket releases, and fan engagement activities. Through this collaboration, both Event Tickets Center and the University of Denver are poised to foster a richer, more accessible sports culture in the Denver area.

As a leading marketplace for live event tickets, Event Tickets Center continues to prioritize fan experience and accessibility across various live events, including sports, concerts, and theatrical performances. Their commitment to providing fans with unforgettable experiences remains unwavering, and this partnership is a testament to that dedication.

For further information and to be part of the excitement surrounding DU athletics, fans are encouraged to check the Event Tickets Center website or connect with ETC on platforms like Facebook, Instagram, X, TikTok, YouTube, and LinkedIn. Together, Event Tickets Center and the University of Denver are set to redefine the game-day experience for Pioneers' fans while nurturing the vibrant sports culture in Denver.