#Japan #Tokyo #elderly care #Marks Life #Jitsumado

Mark's Life Unveils ‘Jitsumado’ to Address Family Concerns

Mark's Life Co., Ltd. (Headquartered in Chuo, Tokyo, President: Koji Hanahara) is set to launch its innovative service named 'Jitsumado' on June 5, 2025, coinciding with the Day of the Long-lived. This initiative aims to support families dealing with elderly care challenges, especially those living apart from their elderly parents or having difficulty with caregiving while cohabiting.

This project serves as a proof of concept (POC) previous to its official launch, focusing on solving practical issues faced by senior citizens and their families. The need for such services is growing as Japan faces an aging society.

A Comprehensive Solution to the Challenges of Aging

Over the years, Mark's Life has introduced several unique services such as 'Joubutsu Real Estate’ for dealing with properties that carry negative connotations and providing support for funeral businesses and income-producing properties. The company's goal has been to forge strong partnerships with local funeral and caregiving agencies. Now, Mark's Life is ready to take the next step by launching 'Jitsumado', which will offer comprehensive support for various living challenges related to families’ homes.

Increasing Family Challenges Related to Homes

In Japan, the aging population is growing at an alarming rate. Around 50% of households have at least one member aged 65 or older, and approximately 60% of these households consist of elderly couples or seniors living alone. Families express worry for their elderly parents, battle challenges related to remote caregiving, and often find themselves overwhelmed by questions concerning their parents’ situations and care needs. Yet, with support services fragmented by category, many families are unsure where to seek help. This fragmentation is likely to be exacerbated by the continued increase in elderly single-person households.

The Comprehensive Support Offered by 'Jitsumado'

Mark's Life intends to tackle these issues systematically through 'Jitsumado', where dedicated representatives will actively listen to families' concerns regarding their homes. They will provide tailored advice and resources that address housing, care, inheritance, and daily living needs. This unique service aims to be a centralized consultation point for diverse family issues, extending support beyond housing and into areas such as caregiving, oversight, and home organization.

A phased trial run of 'Jitsumado' will initially take place in designated partner areas, allowing the company to gather insights into real needs while refining the design of the service. The objective is to gather knowledge from this trial and strengthen the organizational framework for a future nationwide rollout.

Company Philosophy and Commitment to Society

Mark's Life operates under the guiding principle of 'for the world; for people.' The company has committed to finding solutions to complex societal challenges by leveraging specialized knowledge and a genuine approach towards customers. More than mere business endeavors, their goal is to enable individuals to live with peace of mind and optimism in their lives.

Company Background

• - Name: Mark's Life Co., Ltd.
• - Headquarters: 4th Floor, Osaka Gas Urban Development Nihonbashi Building, 3-1-2 Nihonbashi Honcho, Chuo, Tokyo
• - President: Koji Hanahara
• - Capital: ¥272,466,662 (including capital reserves)
• - Real Estate License: Minister of Land, Infrastructure, Transport and Tourism (1) No. 10129
• - Business Focus: Real estate purchase and brokerage, consulting for real estate utilization
• - Established: 2010
• - Service Portfolio: Joubutsu Real Estate, Funeral Service Support, Income-producing Real Estate, Neutral Real Estate, Negative Real Estate Hospital, Overseas Real Estate
• - Website: Visit here