AT&T and Dallas Cowboys Unveil Future Sports and Entertainment Innovations at AT&T Stadium
On September 18, 2026, AT&T and the Dallas Cowboys announced an exciting extension of their longstanding partnership, aiming to redefine the landscape of sports and entertainment at AT&T Stadium. This collaboration will not only enhance the game-day experience for fans but also pave the way for advanced technological innovations that promise to engage, entertain, and connect.
The Future of Fan Engagement
As the season kicks off, AT&T is set to unveil state-of-the-art technology designed specifically for the stadium. The introduction of AI-driven moments and smarter navigation systems will allow fans to enjoy a more immersive and user-friendly experience at the venue. “There’s only one America’s Team, and we call AT&T Stadium home,” Dallas Cowboys Owner, Jerry Jones, remarked. He emphasized the critical role AT&T plays as a partner, underpinning operational functions and enhancing fan engagement through advanced connectivity.
Connecting the Venue
Over the years, AT&T has developed an extensive network within AT&T Stadium, featuring over 261 miles of fiber and close to 1,000 antennas - the largest deployment of its kind across sports venues in the United States. This powerful infrastructure facilitates seamless mobile ticketing, smooth stadium operations, and instant sharing of video content. Fans can expect a connected environment that truly reflects their evolving needs and expectations during sports events.
Exciting New Features for Cowboys Nation
In alignment with the fresh partnership, AT&T and the Cowboys have revealed numerous new features aimed at elevating the fan experience during the 2026 season:
1. Smart Navigation Options
- Fans will benefit from the introductory phase of AT&T Stadium Wayfinding, a no-download app that simplifies navigation from parking lots to seats within the stadium, enhancing the overall ease of access.
2. Immersive Experiences
- Experiences such as 'Pose with the Pros' will allow fans to take augmented reality photos with players and cheerleaders. Additionally, 'Reception Connection' will give fans a mixed reality platform to interact with Dak Prescott, further amplifying their game day excitement.
3. AI-Powered Engagement Tools
- New fan engagement features will include the 'Starbase Connection,' which transforms submitted fan photos into customized hype videos that will be displayed on stadium boards.
4. Enhanced Connectivity
- With 'ATT Turbo Live,' fans, regardless of their carrier, will experience prioritized access to high-speed internet throughout the venue. This ensures everyone can share their moments in real time and seamlessly connect with fellow fans.
A Legacy of Innovation
The history between AT&T and the Dallas Cowboys is rich with over three decades of collaboration. This renewed partnership signifies a commitment to continually innovate and stay ahead in providing modern solutions for sports fans. The efforts to build on existing technologies signal readiness to adapt to the ongoing evolution of the sports entertainment landscape.
AT&T Stadium, with its extensive technological capabilities and unique features, remains at the forefront of sports entertainment venues worldwide. It has hosted not only the Dallas Cowboys since its opening in 2009 but also significant events like the FIFA World Cup 2026, Super Bowl XLV, and many others.
In conclusion, as the 2026 season unfolds, fans can anticipate unparalleled experiences at AT&T Stadium, driven by AT&T's commitment to providing exceptional connectivity and engagement tools. This partnership is more than a legacy; it is about building a future where technology enhances the thrill of live sports.
About AT&T
AT&T stands as a leader in telecommunications, providing services to over 100 million American households and nearly 2.5 million businesses. With a history that dates back over 150 years, AT&T continues to innovate and enhance connectivity for all customers, demonstrating its commitment to technology and service excellence. For more details, explore at att.com.
The Future of Fan Engagement
As the season kicks off, AT&T is set to unveil state-of-the-art technology designed specifically for the stadium. The introduction of AI-driven moments and smarter navigation systems will allow fans to enjoy a more immersive and user-friendly experience at the venue. “There’s only one America’s Team, and we call AT&T Stadium home,” Dallas Cowboys Owner, Jerry Jones, remarked. He emphasized the critical role AT&T plays as a partner, underpinning operational functions and enhancing fan engagement through advanced connectivity.
Connecting the Venue
Over the years, AT&T has developed an extensive network within AT&T Stadium, featuring over 261 miles of fiber and close to 1,000 antennas - the largest deployment of its kind across sports venues in the United States. This powerful infrastructure facilitates seamless mobile ticketing, smooth stadium operations, and instant sharing of video content. Fans can expect a connected environment that truly reflects their evolving needs and expectations during sports events.
Exciting New Features for Cowboys Nation
In alignment with the fresh partnership, AT&T and the Cowboys have revealed numerous new features aimed at elevating the fan experience during the 2026 season:
1. Smart Navigation Options
- Fans will benefit from the introductory phase of AT&T Stadium Wayfinding, a no-download app that simplifies navigation from parking lots to seats within the stadium, enhancing the overall ease of access.
2. Immersive Experiences
- Experiences such as 'Pose with the Pros' will allow fans to take augmented reality photos with players and cheerleaders. Additionally, 'Reception Connection' will give fans a mixed reality platform to interact with Dak Prescott, further amplifying their game day excitement.
3. AI-Powered Engagement Tools
- New fan engagement features will include the 'Starbase Connection,' which transforms submitted fan photos into customized hype videos that will be displayed on stadium boards.
4. Enhanced Connectivity
- With 'ATT Turbo Live,' fans, regardless of their carrier, will experience prioritized access to high-speed internet throughout the venue. This ensures everyone can share their moments in real time and seamlessly connect with fellow fans.
A Legacy of Innovation
The history between AT&T and the Dallas Cowboys is rich with over three decades of collaboration. This renewed partnership signifies a commitment to continually innovate and stay ahead in providing modern solutions for sports fans. The efforts to build on existing technologies signal readiness to adapt to the ongoing evolution of the sports entertainment landscape.
AT&T Stadium, with its extensive technological capabilities and unique features, remains at the forefront of sports entertainment venues worldwide. It has hosted not only the Dallas Cowboys since its opening in 2009 but also significant events like the FIFA World Cup 2026, Super Bowl XLV, and many others.
In conclusion, as the 2026 season unfolds, fans can anticipate unparalleled experiences at AT&T Stadium, driven by AT&T's commitment to providing exceptional connectivity and engagement tools. This partnership is more than a legacy; it is about building a future where technology enhances the thrill of live sports.
About AT&T
AT&T stands as a leader in telecommunications, providing services to over 100 million American households and nearly 2.5 million businesses. With a history that dates back over 150 years, AT&T continues to innovate and enhance connectivity for all customers, demonstrating its commitment to technology and service excellence. For more details, explore at att.com.
Topics Entertainment & Media）
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