#Japan #Tokyo #Hydro Flask #MDR-CD900ST #THE FIRST TAKE

Exclusive Collaboration Launch

Sony Marketing Corporation has announced the limited release of a special collaboration box featuring the renowned monitor headphones, MDR-CD900ST, and a specially designed stainless steel bottle from Hydro Flask. The package, which combines the acoustic excellence of the MDR-CD900ST headphones with the innovative Hydro Flask bottle, aims to celebrate the partnership with the popular YouTube channel THE FIRST TAKE. Scheduled to be available exclusively at the Sony Store, this collection will be limited to just 500 sets, making it a coveted item for both music enthusiasts and collectors.

About the MDR-CD900ST Headphones

The MDR-CD900ST headphones have long been regarded as a staple in recording studios and broadcast facilities. Launched over 30 years ago, these headphones have continuously evolved to meet the exacting demands of top professionals. Their unique driver units significantly enhance monitoring capabilities, reducing distortion and ensuring that listeners experience the purest sound quality possible. This model is the result of a collaboration between Sony and Sony Music Studio, and is frequently utilized by artists featured in THE FIRST TAKE performances.

To learn more about the headphones, visit the official page.

Special Collaboration Box Details

The collaboration box includes the MDR-CD900ST headphones, which come adorned with unique graphics inspired by THE FIRST TAKE, alongside a non-purchaseable Hydro Flask collaboration bottle. The Hydro Flask bottle specifications are as follows:

• - Model: Hydro Flask® / HYDRATION 12 oz Wide Mouth
• - Color: Tonal White
• - Capacity: 354ml
• - Dimensions: 74mm wide, 150mm high
• - Weight: 258g
• - Materials: Stainless steel body, polypropylene lid, silicone rubber seal

Important Note

This special offer is limited and strictly prohibits resale or listings on auction sites, ensuring that each buyer enjoys their exclusive collection in good faith.

Sales Information

First Sales Round: Pre-Registration

• - Period: July 24 (Fri) to July 27 (Mon), 2026, until 23:59
• - Notification for Results: Early August
• - Purchase Window: Approximately 3 days from notification
• - Limit: One registration per person

Successful applicants will have an opportunity to purchase their set via the Sony Store.

Second Sales Round: General Sale

• - Start: August 7 (Fri) at 10 AM, 2026
• - Early Bird: Sales proceed on a first-come, first-served basis. Note that those who successfully buy in the first round cannot repurchase in this round.

For updates, please visit the special site.

In-Store Experience

Beginning July 24, 2026, participating Sony Stores in Ginza, Sapporo, Nagoya, Osaka, and Fukuoka will offer customers the opportunity to experience the MDR-CD900ST firsthand. Visitors will get to listen to specially curated playlists featuring performances from THE FIRST TAKE, presented in high quality that lets them dive deep into the emotions conveyed by the artists. Attendees also stand a chance to receive a free original sticker by completing a survey regarding their experience.

This listening experience runs until August 16 and adds a fantastic interactive element to the launch, enriching the connection between fans and artists.

About THE FIRST TAKE

THE FIRST TAKE is a remarkable YouTube channel that captures the essence of music through single-take performances by various artists. Since its inception on November 15, 2019, it has garnered a massive following, currently boasting over 12.1 million subscribers with performances from over 400 artists. More than 800 unique performances, characterized by their authenticity and depth, have been uploaded to the channel.
For more information, visit the official site or their YouTube channel.

About Hydro Flask

Founded in Oregon, USA, Hydro Flask is a premium insulated bottle brand loved for its blend of functionality and aesthetic appeal. Whether for outdoor adventures or casual usage, Hydro Flask offers a wide range of products designed to meet the needs of consumers. Visit their official site for more details.

By combining exceptional audio quality and stylish accessories, the MDR-CD900ST and THE FIRST TAKE collaboration stands as a testament to Sony's commitment to providing top-tier products that resonate with consumers across the globe.