#USA #Miami #TRUBAR #Drizzle #mini rice cakes

TRUBAR Launches Drizzle Mini Rice Cakes

TRUBAR, a brand known for its innovative protein bars, is stepping into new territory with the exciting launch of its Drizzle mini rice cakes. This marks the company's first significant venture beyond its well-established protein bar offerings, showcasing their commitment to expanding the clean snacking market.

A Delicious New Snack Option

The Drizzle line introduces a series of mini rice cakes inspired by popular desserts, offering an indulgent yet nutritious snacking option. Each 1 oz. serving contains 5 grams of protein, 3 grams of fiber, and only 130 calories, making it an appealing choice for health-conscious snackers. These cakes feature a delightful crispy texture complemented by a sweet drizzle, striking a perfect balance between taste and nutrition.

Plant-Based Goodness

What sets TRUBAR Drizzle apart is its clean ingredient profile. Each product is crafted with 100% plant-based ingredients and is free from seed oils, gluten, dairy, and sugar alcohols. This attention to health ensures that consumers can indulge without the guilt, as the snacks provide a healthy alternative to traditional treats. Furthermore, these mini rice cakes are designed not just for taste but also for functional health benefits, appealing to savvy consumers looking for quality snacking.

Flavorful Innovations

TRUBAR’s Drizzle line comes in three highly tempting flavors:

• - Hey Shorty, It's Your Birthday Cake: A sweet homage to birthday cake that offers a celebratory burst of flavor in every crunchy bite.
• - S'more to Love: This flavor channels nostalgic memories of campfires, combining chocolate, graham, and marshmallow flavors for a delightful treat.
• - Cinnamon Roll With It: A warm, bakery-inspired flavor that captures the comforting essence of fresh cinnamon rolls.

This flavorful variety not only satisfies sweet cravings but also reshapes the expectations of miniature snacks by providing substantial health benefits without sacrificing taste.

Bridging Snack Gaps

By launching Drizzle, TRUBAR aims to create a unique niche in the mini rice cake market. Traditionally, these snacks have emphasized low calorie counts, often at the expense of flavor and satisfaction. TRUBAR challenges this norm by infusing dessert-inspired flavors with nutritional value, thus appealing to a broader demographic of consumers seeking a snack that fulfills both cravings and health requirements.

A New Chapter for TRUBAR

“The launch of Drizzle is a monumental step for us, taking our love for indulgent flavors and applying it to a different category,” said Erica Groussman, Founder and CEO of TRUBAR. “By introducing this new line of mini rice cakes, we are not just expanding our product range but also redefining what it means to snack healthily. We want to offer our customers a way to indulge without compromising on nutrition.”

The Drizzle line's introduction represents a strategic expansion for TRUBAR, moving from a protein bar-centric brand to a more versatile snack provider. This aligns with their mission to cater to various snacking occasions, from afternoon pick-me-ups to late-night cravings, delivering joyful eating experiences at every turn.

Availability and Pricing

TRUBAR Drizzle will be available at Walmart, presented in 4 oz. bags and also offered in a convenient 10-count variety pack of individual 1 oz. servings. The pricing starts at approximately $4.74 for the 4 oz. bag, while the variety pack is priced at roughly $11.99, making it accessible for consumers looking to enjoy healthier snacks without breaking the bank.

About TRUBAR

Founded by visionary women committed to sustainability and health, TRUBAR has established a reputation for clean snacking. The brand emphasizes gluten-free, dairy-free, soy-free, and sugar alcohol-free ingredients, ensuring that indulgence does not come at the expense of well-being. As TRUBAR continues to grow, its line of protein-packed snacks now reaches over 18,000 retail locations, including leading stores like Costco and Whole Foods, as well as online platforms like Amazon.

With vibrant packaging that reflects their health-conscious philosophy, TRUBAR is set to redefine snacks for the modern consumer, proving that being healthy can indeed be delicious. Follow their journey at @trubar.brands or visit their website for more details.