#Japan #Chiyoda #Airweave #Mao Asada #Kinoshita Academy

Airweave Partners with Kinoshita Mao Academy

In a significant move to nurture the future stars of figure skating, Airweave Inc., led by President and CEO Motohisa Takaoka, has officially signed a sponsorship agreement with the Kinoshita Mao Academy, directed by celebrated figure skater Mao Asada. This partnership aims not only to support the next generation of skaters but also to bolster the initiatives of the Kinoshita Mao Academy itself.

A Long-standing Relationship

Airweave has been championing Asada's endeavors since 2011 when they first became her brand ambassador. For over 15 years, the company has resonated with Asada's commitment and perseverance, providing support in various forms, from enhancing sleep environments to sponsoring ice shows. The recent establishment of the Kinoshita Mao Academy is a continuation of this support, focusing on nurturing young talents in figure skating.

The academy is dedicated to developing not only technical skills and artistic expressions but also instilling a passion for skating. It emphasizes a holistic approach to training—mentoring skaters on how to face challenges with the right mindset and nurturing their love for the sport.

Supporting Young Skaters

As part of this collaboration, Airweave has committed to providing their mattress topper, "airweave for kids," to the academy's young athletes. This product is designed considering the physical changes children undergo during their growth period, based on medical advice. Recognizing that children’s bones and joints are particularly susceptible during these years, Airweave has designed the topper with a slightly firmer feel, especially in the core and edges. This construction not only helps maintain an ideal sleeping posture but also minimizes the risk of children falling off while tossing and turning at night.

Ensuring Healthy Development

Mao Asada expressed her gratitude towards Airweave's ongoing support. She shared, "I am thrilled that Airweave has agreed to support our initiatives at the Kinoshita Mao Academy. Their longstanding backing has meant a lot to me throughout my career, and now having them alongside us in this new endeavor to train the next generation of skaters gives me great reassurance. We are committed to creating an environment where children can grow both physically and mentally healthy, and continue to challenge themselves in their unique ways."

The partnership between Airweave and the Kinoshita Mao Academy signifies a significant step in supporting young athletes' training environments. By merging their expertise, both organizations aim to create a thriving environment for aspiring figure skaters, fostering their talents for years to come. As the academy continues its mission to guide the next generation, the support from Airweave will be invaluable in this exciting journey ahead.