#United States #Atlanta #Sports Events #FIFA World Cup #The Home Depot

FIFA Teams Up with The Home Depot for a Grand 2026 World Cup

In an exciting partnership, FIFA has announced The Home Depot as the Official Home Improvement Retail Supporter for the highly anticipated FIFA World Cup 26, set to take place across North America. This monumental event is not only a sports tournament but also a celebration of unity and community involvement that will feature matches in the USA, Canada, and Mexico.

As the largest home improvement retailer globally, The Home Depot will play a crucial role in enhancing the World Cup experience for fans. This collaboration will manifest through various activations at stadiums and FIFA Fan Festivals, where attendees can partake in unique experiences branded "Built by The Home Depot." With 2,345 stores across North America, The Home Depot is perfectly positioned to connect with soccer enthusiasts in every city hosting the tournament.

Molly Battin, Senior Vice-President and Chief Marketing Officer at The Home Depot, expressed enthusiasm about the partnership, stating, "We are thrilled to host fans in our own backyard by becoming the Official Home Improvement Retail Supporter to FIFA World Cup 26. We know our customers love sports, and we love connecting with them through their passions. We can't wait to help build the FIFA World Cup in Canada, Mexico, and the US – the communities where we live and work."

Moreover, through its Orange Apron Media network, The Home Depot will collaborate with select supplier partners to enrich the World Cup experience. These exclusive partnerships will allow brands to engage with the vast audience attracted to this globally significant sporting event, reinforcing The Home Depot's commitment to community-driven initiatives.

FIFA Secretary General Mattias Grafström echoed the sentiments, welcoming The Home Depot to the team. He noted the alignment between FIFA's focus on innovation and inclusivity and The Home Depot's dedication to community engagement. "As we prepare for the most inclusive FIFA World Cup in history, featuring 48 teams, this partnership will bring unique opportunities for fans and meaningful engagement for The Home Depot’s customers and associates across the host countries," Grafström stated.

The 2026 FIFA World Cup is shaping up to be a historic event, featuring 48 nations and 104 matches. This structure not only promotes increased participation but also enriches the tournament's cultural tapestry. The Home Depot's involvement is anticipated to enhance the overall experience for fans, making it even more memorable.

This partnership exemplifies how two influential entities—FIFA and The Home Depot—are coming together not just to create extraordinary sports experiences but also to foster community connections. The Home Depot will provide volunteer opportunities for its associates during the tournament, reinforcing its commitment to community involvement.

With the countdown to World Cup 26 already underway, soccer fans across North America can look forward to an unforgettable celebration of sport, culture, and community spirit. The Home Depot's support promises innovative interactions that will resonate with fans and elevate their experience at this momentous event.