HIS and B.LEAGUE Join Forces for Enhanced Sports Tourism and Community Engagement

HIS and B.LEAGUE: A Groundbreaking Partnership

In a significant move to enhance sports tourism and fan engagement, HIS (H.I.S. Co., Ltd.) has signed a partnership agreement with B.LEAGUE, the Japanese professional basketball league. This collaboration aims to intertwine HIS's global travel expertise with B.LEAGUE's strong local community ties to create unique and exciting experiences for fans across Japan and beyond.

The Context Behind the Partnership

B.LEAGUE holds the mission of generating engaging moments and experiences, expanding its reach to 41 prefectures and 55 clubs. With plans to transition to a new league structure by September 2026, B.LEAGUE is poised to evolve into a community-centric entertainment powerhouse that transcends traditional sports boundaries.

By combining HIS's robust domestic and international travel network with B.LEAGUE's passionate fan base and local connections, this partnership aims to deliver unmatched value in travel and spectator experiences, benefiting both the fans and local communities.

Future Initiatives

1. Launch of Official Tours: 'B.Travel'

HIS has been granted exclusive rights to plan and sell 'B.Travel,' an official tour service for fans of all B.LEAGUE clubs. These tours will not only cover travel and accommodation but will also provide fans with immersive experiences, including regular-season ticket packages and special events like the 'Resona Group B.LEAGUE All-Star Game Weekend 2027 in Aichi-Nagoya,' ensuring diverse options to meet various fan needs.

2. Overseas Promotion and Sports Tourism Development

Recognizing the growing popularity of B.LEAGUE in Asia, HIS will utilize its expansive global network, which spans 52 countries and 133 sites, to conduct targeted overseas promotions. This initiative aims to bring international fans to regional arenas in Japan, establishing a robust inbound model that will encourage sports tourism centered around basketball events.

3. Fostering Youth and Community Engagement

HIS and B.LEAGUE are committed to nurturing the next generation through initiatives like basketball clinics, providing children with valuable experiences that encourage personal growth. Through these efforts, they aim to support sustainable regional revitalization and cultivate future fan communities, contributing positively to society.

Comments from Leadership

Shunichi Sawada, President of HIS, expressed, "At HIS, our purpose is to 'release the exhilaration of the heart.' We strive to connect people and communities through travel. By merging our strength in global travel with B.LEAGUE's local focus, we aim to further invigorate local societies and co-create a bright future together."

Shinji Shimada, Commissioner of B.LEAGUE, added, "We are deeply grateful to HIS for joining us as a glocal partner. By combining the 'movement' and 'local encounters' generated by B.LEAGUE's matches with HIS's extensive domestic and international network, we will enrich the viewing experience and tackle challenges together to generate new excitement and local revitalization."

This partnership marks an exciting new chapter for both HIS and B.LEAGUE as they embark on this collaborative journey, aiming to enhance the connection between fans, communities, and the joys of sports tourism.

For more information, visit HIS Basketball.