Explore the Excitement of MEGA BIG
The highly anticipated new TV commercial for the MEGA BIG sports lottery, titled "The 12 Billion Guide: Oyamama's Big Jumping Rope Competition," is set to air on May 31, 2025. Featuring the talented actor Ryohei Suzuki, this ad promises to deliver both laughter and excitement to its viewers as it showcases a unique playground challenge.
About the MEGA BIG Lottery
Operated by the Japan Sports Promotion Center (JSC), the MEGA BIG lottery tickets are sold weekly at 300 yen each, with a staggering top prize of 1.2 billion yen — the highest in Japanese lottery history (excluding public competitions). To date, there have been 28 instances of winners claiming this incredible sum. The lottery not only provides thrilling opportunities for select individuals but also supports sports development in Japan, funneling two-thirds of its profits into various sports initiatives.
Commercial Highlights
In the upcoming ad, Suzuki takes on the role of Oyamama, who embodies the quirky spirit of anticipation surrounding winning the MEGA BIG lottery. The scene opens with Oyamama participating in a local jumping rope competition. Amidst the fun, he humorously counts the participants, only to realize, "Oh no! I just counted the same number as the 12 billion winners!" This engaging twist aims to instill excitement in viewers, as they may just be the next lucky winner. The commercial is filled with comical moments, particularly when Oyamama hesitates to join the jumping rope, creating a relatable sense of anxiety many might feel before trying something new.
Production Insights
The commercial was filmed under clear skies, with Suzuki donning vibrant costumes and greeting the crew with enthusiasm. The involvement of numerous extras added a sense of scale to the shooting process, which was full of rhythmical dialogue as Oyamama tried to time his jumps. At one point, the crew couldn't help but laugh at Suzuki's earnest yet humorous portrayals as Oyamama encounters challenges with the rope. Moments of serious reflection on his performance also pulled back the curtain on the actor's dedication and professionalism.
Interview with Ryohei Suzuki
- - Thoughts on the CM Shoot: "The weather was fantastic, making the experience even more enjoyable. I didn't expect there to be so many extras participating!"
- - Reprising Oyamama's Role: "The director asked for the awkward moments when I couldn't jump to showcase the authentic side of Oyamama. I thought about what that would mean, blending his vibrant character with genuine elements."
- - Desire to Jump: "I didn’t actually want to jump. At my height, I felt that I might end up being more of a hassle than a help!"
- - Reflections on Winners: "Seeing 28 winners in person surprised me with how many there are. It made the excitement feel very real!"
- - Lucky Charms: "I haven’t done it much recently, but in the past, I wore special underwear on important days. I always marked my favorite pairs to avoid confusion!"
- - Joyful Life Moments: "The rapid development of technology, from the Internet to AI, is fascinating. It’s a thrilling time to live through these changes."
- - Childhood Sports Days: "I wasn’t particularly outstanding in sports, so those events didn’t leave a significant impact on me. I usually performed in the middle of the pack!"
- - Future Aspirations: "There’s this place in Brazil I’ve been supporting to become a UNESCO World Heritage site, the Lençóis Maranhenses National Park. I’d love to visit it one day and witness its stunning landscapes!"
CM Overview
- - Title: "The 12 Billion Guide: Oyamama's Big Jumping Rope Competition"
- - Starring: Ryohei Suzuki
- - Air Date: Premiering on May 31, 2025, across the country
As a part of the MEGA BIG experience, the commercial continues to excite potential participants while showcasing the fun and community spirit of local events. Grab your tickets and stay tuned for the big premiere!
For more information and updates, visit the
official website.
Supporting Japanese Sports
The MEGA BIG lottery uses the profits generated to fund various sports initiatives in Japan, having provided approximately 266.8 billion yen in support since 2002. The contributions aid in the development of sports facilities, local sports programs, and the nurturing of future top athletes. As always, the goal is to keep enhancing consumer experience while effectively contributing to the progress of sports in Japan.
Make sure you check out the inspiring new commercial and join the MEGA BIG experience!