BIC and Charlie Puth Launch INKubator Music Contest to Inspire Songwriters with Creativity

BIC Launches the INKubator Music Contest with Charlie Puth

BIC, the well-known leader in writing instruments, has partnered with acclaimed musician Charlie Puth to launch an exciting music competition called the INKubator. This initiative encourages emerging songwriters to unleash their creativity and express their musical talents. Participants are invited to use BIC's iconic 4-Color Ballpoint Pen to craft original songs, transforming the writing experience into a vehicle for musical expression.

The contest kicks off with the goal of celebrating creativity and self-expression through music. Entrants of all skill levels will have the chance to submit their handwritten lyrics alongside a video performance that shares the story and inspiration behind their compositions. This unique challenge is designed to bring out the artist in everyone and highlights the importance of creative expression as a core value of the BIC brand.

The Essence of BIC’s 4-Color Ballpoint Pen

First introduced in 1970, the BIC 4-Color Ballpoint Pen remains a beloved writing tool, combining convenience with versatility. With its four vibrant ink colors—black, blue, red, and green—this pen is perfect for tasks ranging from note-taking to crafting colorful lyrics. Its user-friendly design, featuring a comfortable grip and retractable tip, makes it a favorite among students, professionals, and creatives alike.

Haven Cockerham, Chief Commercial Officer of BIC North America, emphasized the company’s dedication to fostering creativity by stating, "Self-expression and creativity are key pillars of the BIC brand. Inspired by the 4-Color Ballpoint Pen, the 'INKubator' contest will challenge consumers to ignite the creative spark within them. Charlie Puth's passion for music education aligns perfectly with BIC's support for both education and self-expression, making him the ideal collaborator for this contest."

Charlie Puth, a multi-talented Grammy-nominated artist and producer, expressed his excitement about the collaboration. He said, "BIC's dedication to the arts and their commitment to encouraging people to tap into their undiscovered songwriting potential inspires me. I can't wait to hear all of your unique original songs, hopefully written with your 4-Color Ballpoint Pen!"

Contest Details

The INKubator contest opens the door for aspiring musicians to write a song that represents their individuality through the lens of BIC's products. Entrants have until June 2 at 11:59 PM ET to submit their original handwritten songs along with their performance videos.

After the submission period closes, BIC and Charlie will select four finalists who will each participate in a pitch-off event in New York City on July 23. There, the finalists will perform their songs live in front of Charlie and the BIC team. All participants will receive a $10,000 prize to further their music careers, with one ultimate winner earning a mentorship session with Puth himself.

Why Participate?

This competition not only highlights the joy of songwriting but also emphasizes the role that tools like the BIC 4-Color Ballpoint Pen can play in the creative process. As submissions roll in, fans and budding musicians alike can stay tuned for updates, follow their favorite contestants, and celebrate the power of music and creativity.

For those interested in participating, detailed rules and submission guidelines can be found at bicinkubator.com, where entrants can share their artistic expressions and be part of this exciting music journey.

About BIC

BIC stands as a global leader in stationery, lighters, and shavers, bringing simplicity and joy into everyday life for 80 years. Established in over 160 countries with a workforce exceeding 14,000, BIC continues to innovate within its industry while being recognized for sustainability and educational outreach initiatives.

For additional information on BIC's products, follow them on social media or visit their official website.

About Charlie Puth

Charlie Puth has made a name for himself as a prominent figure in the music industry, known for numerous chart-topping hits and collaborations that have reached billions of streams worldwide. With ongoing projects and innovations in his musical portfolio, Puth continues to inspire fans and aspiring artists globally.

Join the INKubator challenge today and let your voice be heard!