Garmin Partners with Leading Brands to Enhance Marathon Experience

Garmin Enhances Marathon Experience with New Collaborations

Garmin, the globally recognized tech leader, is set to transform its Marathon Series by partnering with several prestigious brands. In a recent announcement, the company revealed that Brooks, Dexcom, Maurten, Shokz, and Therabody will be integral to enhancing the experience of runners at the Garmin Marathon Series, starting with the inaugural event in Toledo, Ohio, on Sunday, September 21. This partnership aims to create a memorable environment for participants, providing a blend of support, motivation, and celebration throughout the racing weekend.

Exciting Brand Collaborations

The inclusion of leading brands in the fitness and health industry is a strategic move by Garmin, as stated by Susan Lyman, Garmin’s Vice President of Consumer Sales and Marketing. She mentioned that each of these brands brings unique qualities that will significantly enhance the marathon experience, whether it is through engaging interactions at the expo, providing ongoing support along the marathon course, or encouraging runners to celebrate after they cross the finish line.

Brooks

Brooks Running has long been a pioneer in running footwear and apparel since its inception in 1914. With a commitment to understanding human movement, Brooks designs gear that enhances performance. Each participant in the Garmin Marathon Series will receive a branded running shirt from Brooks, ensuring every runner has a piece of memorabilia from the event. Additionally, attendees can explore Brooks' latest offerings at the expo and enjoy support from cheer stations stationed throughout the course.

Dexcom

Dexcom is known for its innovative glucose monitoring technology, helping individuals, including athletes, gain better control of their metabolic health. The newest product, the Dexcom G7 and its first OTC biosensor, Stelo, will be available for runners seeking to monitor their glucose levels in real-time. Dexcom will engage with participants at the expo and finish line festival, as well as overseeing a cheer zone along the marathon route.

Maurten

Maurten has made its mark in the sports nutrition sector since 2015. The brand, celebrated for its unique gel products designed for endurance athletes, will provide runners with necessary fueling options at designated aid stations. Their presence at the expo will further inform athletes about hydration and energy replenishment strategies to optimize their performance.

Shokz

As innovators in open-ear headphone technology, Shokz allows runners the ability to hear their surroundings while still enjoying their music. The Garmin Marathon Series will feature Shokz displays at the expo, energizing cheer stations along the course, and celebration areas at the finish line where runners can experience their products firsthand.

Therabody

Focus on recovery is paramount in athletic performance, and Therabody offers science-backed recovery devices aimed at optimizing training and recovery. Marathon participants will have special access to Therabody products to aid their performance. Therabody will also provide recovery zones at the expo and along the marathon course to support runners throughout their journey.

A New Chapter in Marathon Events

The Garmin Marathon Series signifies a significant evolution in road running events, as it is fully owned and produced by Garmin, a trailblazer in fitness technology and the original innovator behind the first running smartwatch. The series launches in fall 2025 with events not only in Toledo but also scheduled for Tucson, Arizona, showcasing a variety of race distances including a full marathon, half marathon, 10K, and 5K. Importantly, the full marathon is a Boston Marathon qualifier, adding an extra incentive for serious runners.

Registration is now open for all race distances across both locations, and details regarding the races, community engagements, and future locations can be found at Garmin’s official marathon website.

Garmin aims to elevate running experiences by combining cutting-edge technology with cherished traditions in the world of athletics. This partnership with notable brands promises to create a dynamic atmosphere that all participants will cherish—turning every stride into a celebration of health, performance, and community.

For further updates on the Garmin Marathon Series, interested participants can follow Garmin on social media or check out their blog for the latest news and insights.