Ureru Group Launches Weee! Project to Dominate Cross-Border E-commerce of Asian Foods

Ureru Group's New Venture in Cross-Border E-commerce

The Ureru Group (Tokyo Stock Exchange: 9235), a company headquartered in Fukuoka City, Japan, has initiated an exciting project that marks its foray into the thriving sector of Asian food e-commerce in the United States.

Entrance into Weee!

The Ureru Group's subsidiary, Ureru Cross-Border E-commerce Co., aims to become a significant player within the Weee! platform, a prominent American e-commerce site centered on Asian foods. Weee! is tailored specifically for Asian American consumers, offering daily-delivery services for Asian groceries, household items, and perishable products since its launch in 2015. By 2023, Weee! achieved a market valuation of approximately $4.1 billion, solidifying its status as a leader in this sector, driven by a considerable increase in the Asian immigrant population and a consistent demand for authentic flavors from home. The Asian food market in the U.S. is projected to grow at an average annual rate of over 7% from 2024 to 2030, with Weee! being at the forefront of this burgeoning trend.

Strategic Operations Support

The project focuses on enhancing operational support for Japanese brands looking to establish a presence on Weee!. Several key initiatives will be implemented:

1. Entry Support for Japanese Brands
Provide comprehensive services including product registration, promotional design, and logistics support for Japanese companies eager to list their products on Weee!

2. Sales Promotion and Operational Assistance
Leverage the expertise of our proprietary selling methodology, the "Super Selling Know-How®", to design effective advertising and CRM strategies within Weee!, maximizing repeat purchases.

3. Feedback from U.S. Consumer Data
Integrate real consumer data obtained through Weee! into the group's AI marketing model, facilitating a feedback loop for Japanese clients.

This initiative transcends mere sales support; it focuses on designing and operating a robust growth engine for Japanese brands on the Weee! platform.