Hard Rock International and Shakira Launch Year-long Women's Empowerment Initiative for International Women's Day

Hard Rock International and Shakira Team Up for Women Empowerment

In a groundbreaking announcement, Hard Rock International and global superstar Shakira revealed a year-long initiative aimed at empowering women worldwide. The collaboration, which coincides with International Women's Day celebrations on March 8, emphasizes the importance of women sharing their stories, being true to themselves, and connecting through the unifying energy of music.

As part of the initiative, Hard Rock International will host 1,000 women-led performances throughout March, in honor of International Women’s Month. These events aim to raise funds for various women's organizations, including the Pies Descalzos Foundation, a nonprofit founded by Shakira to support the education and social development of girls in vulnerable communities across Colombia. Additionally, the Hard Rock Heals Foundation has pledged $250,000 to support this vital cause.

Shakira expressed her enthusiasm about the partnership, stating, “I am thrilled to work with Hard Rock, an organization with an incredible history of uplifting women through the power of music. Together we can use our voices to break barriers and create a more inclusive world where every woman feels confident.”

Alongside performances, fans can taste Shakira's favorite dishes, which will be featured in menus at Hard Rock Cafes worldwide for a limited time. Some highlighted items include the “Hips Don’t Lie” cocktail made with tequila and mixed strawberries, a chicken fattoush salad honoring Shakira’s Lebanese heritage, and a Colombian hamburger, Hamburguesa Colombiana, paired with a dulce de leche hot caramel brownie.

Moreover, Shakira will represent the official International Women’s Month merchandise, including a T-shirt, hoodie, and pin available at Rock Shops and online at shop.hardrock.com.

Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, stated, “From concerts to celebrating the release of the album Las Mujeres Ya No Lloran, and participating in our Unity loyalty program, Hard Rock and Shakira have shared common values of honoring women through music throughout her groundbreaking career. This year, we invite women to speak up, share their stories, and uplift one another.”

In addition to these events, Hard Rock Hotels will feature the exclusive Sound of Your Stay program, allowing guests to stream Spotify playlists curated just for women, enhancing their moments of discovery or relaxation with music from ten iconic female artists.

Hard Rock’s commitment to celebrating women doesn’t just stop at the performances and menus. The organization aims to foster an empowering atmosphere through various activations throughout International Women’s Month which can be explored in detail at www.hardrock.com/women.

This initiative is part of a broader movement towards gender equality and recognition of women's rights within the music industry and beyond. With collaborations like this, Hard Rock International and Shakira are not only elevating women's stories but also making strides toward a more equitable future for all.

The collaboration symbolizes a hopeful step forwards, encouraging women everywhere to embrace their authentic selves while using their voices to create change, fostering a community of support and inspiration across the globe.