#Japan #Kyoto #Gion Matsuri #Intersection #Cashless Service

Intersection and Gion Matsuri: Enhancing Cashless Transactions

Intersection Communications Co., Ltd., based in Chiyoda, Tokyo, has been at the forefront of promoting cashless payments in Japan since 2021. This year, during the Gion Matsuri held in Kyoto from July 13 to 16, the company collaborated with the Funakubo Preservation Society to further advance cashless operations. Despite a drop in attendance compared to the previous year, the amount spent using cashless methods rose by 103.45%, proving that customer spending can thrive even in challenging situations.

Stimulating Purchasing Desire with Cashless Loyalty Integration

Intersection introduced several payment options at the festival including popular domestic services like PayPay and Rakuten Pay, alongside international choices like WeChat Pay and Alipay+. This varied range allows visitors to enjoy a seamless shopping experience without relying on cash. The integration of these payments with credit card functionalities also facilitates loyalty points accumulation through “point activities” (poikatsu), which keeps customers engaged and encourages additional purchases beyond their initial intentions.

As people accumulate points with cashless transactions, they can reinvest these points in further purchases, creating a circular economy that significantly boosts their spending. This dynamic contributes to an increased average transaction value, proving that cashless payment systems can effectively stimulate consumer behavior.

A Positive Impact on Inbound Tourism

In addition to optimizing the purchasing experience for local attendees, Intersection’s efforts have significantly boosted cashless payment usage among inbound tourists from Asia, particularly China and Taiwan, which saw an increase of 112.23% compared to the previous year. Meanwhile, the utilization of QR code payments remains more limited among Western visitors, who are accustomed to traditional credit card payments.

For years, the Gion Matsuri has struggled with issues related to cash transactions, including shortages of change. By implementing cashless payments, Intersection has alleviated burdens associated with preparing change and reduced transaction fees during currency exchange processes. Furthermore, this technology minimizes the risk of missed sales opportunities and helps reduce human errors commonly associated with event management. The accuracy and speed of cash management are greatly enhanced, creating an overall better operational environment for vendors.

Operational Enhancements through Cashless Payment Adoption

Implementing cashless systems has not only streamlined operations but has also significantly improved overall efficiency during such high-pressure, short-term events. Intersection aims to become a model for integrating traditional festivals with digital payment technologies and promotes cashless solutions at other regional traditional events.

Payment Services Introduced

The cashless payment services developed by Intersection include various domestic options like PayPay, Rakuten Pay, AUPAY, and d払い, along with international services such as WeChat Pay, Alipay+, and JKOPAY, selected after extensive consultations with the Funakubo Preservation Society. This comprehensive approach ensures that both local and international visitors can enjoy a hassle-free payment experience.

A Rich Tradition: The Gion Matsuri's Funakubo

The Funakubo, one of the festival's main attractions, draws its name from a historical tale from the Warring States period in China, involving the escape of Mengchangjun. The ornate decorations on the Funakubo reflect profound historical significance, with motifs celebrating China’s rich heritage. After being destroyed by a massive fire in 1788, the Funakubo has been meticulously restored, with historical artifacts painstakingly preserved or replicated.

Voices from Intersection

Team members at Intersection have underscored the importance of cashless payments in modern events like the Gion Matsuri, stating that they have transitioned from being a mere convenience to an essential infrastructure. This year, they reiterated how cashless systems not only reduce workload but also enhance consumer satisfaction. Plans for further integrations of cashless options remain a priority, with a desire to eliminate instances of lost sales, particularly during peak event times.

Company Overview

Founded in 2000, Intersection Communications Co., Ltd. has carved a niche in tourism promotion both domestically and across China and Taiwan. Their portfolio showcases a range of services including QR payment solutions with 'IntaPay' and fully compliant tax-refund systems for travelers. The company continues to adapt to changing consumer expectations, ensuring that both tradition and technology coexist harmoniously.

Intersection strives to leverage technology to support traditional festivals by delivering innovative cashless solutions. Their commitment to enhancing visitor experiences aligns perfectly with the evolving landscape of payment technologies and consumer behavior, setting a standard for future events across Japan and beyond.