Age-Well Design Lab Unveils Annual Report 2024 Aiming for a Happy Society

Age-Well Design Lab Unveils Annual Report 2024

AgeWell Japan, based in Shibuya, Tokyo and led by the CEO Enka Akagi, operates the Age-Well Design Lab under the direction of Yusuke Tatsumi. The lab has recently released its "Annual Report 2024," which encapsulates its activities and achievements for the year. Centered on the concept of "Age-Well Design," the report explores various dimensions of a society where people from diverse backgrounds and generations can thrive and live happily.

Highlights from the Annual Report 2024

The report features a special segment with Professor Takushi Maeno from Keio University and Musashino University, who specializes in well-being studies. He provides insights and proposals aimed at creating a world free from ageism. The report also highlights the significance of designing for Age-Well, the value of the Age-Well Design Award, and showcases practical examples of initiatives by various companies.

Further, through interviews and narratives focusing on seniors and businesses, the report presents different stories that shed light on how individuals can find happiness in their lives. Additionally, a special dialogue with Kanagawa Prefecture Governor Yuji Kuroiwa is featured, discussing ways to foster a multi-generational cohabitation society through the efforts of Kanagawa's "pre-illness improvement" initiatives.

Report Structure

- Greeting: A recap of activities for 2024
- Special Feature: Towards a Society That Values Happiness - "Considering a World Without Ageism with Professor Maeno"
- Insights on Age-Well Design
- Value of the Age-Well Design Award
- Voices from Businesses: Companies like Mairu Tech, Sanky Creation, and DFree share their insights.
- Reports: Listening interviews with seniors
- Business Interviews: From community-driven industries like Ukihas Treasure aiming for multi-generational collaboration to Glafit redefining the joy of mobility, and the influence of dance on seniors by Fi Fida Japan. Insights from Three Fields Research address how dialogue can contribute to implementing Age-Well solutions and perspectives from the Ministry of Economy, Trade and Industry on designing a society supporting Age-Well.
- Special Dialogue: Envisioning a Rich Future through Community and Data - "Kanagawa Prefecture's Pre-Illness Improvement"

The insights and learnings gathered through this report will guide Age-Well Design Lab in its mission to collaborate with government entities, academic institutions, and diverse industry partners in promoting the realization of an Age-Well society.

Viewing and Downloading the Report

The "Annual Report 2024" can be accessed and downloaded via the following link:
Annual Report 2024 View Page

Announcement of Age-Well Conference & Festival 2025

About Age-Well Conference & Festival

This annual event aims to capture the current state of a super-aged society and create new values for the future. Entrepreneurs, investors, private enterprises, government officials, non-profit organizations, and students from various sectors convene for the conference, culminating in a festival themed on achieving an ideal super-aged society.

Age-Well Conference 2025

This conference seeks to define new values as Japan navigates its super-aged society. Last year featured prominent speakers like Professor Takushi Maeno from the field of happiness studies, Governor Yuji Kuroiwa, and representatives from SoftBank and Suntory Wellness. The conference was well-received, and this year’s theme revolves around reinterpreting aging as a possible opportunity amidst the backdrop of the "2025 Problem" when the baby boomer generation reaches the over-75 age category.

- Date: September 16, 2025 (Tuesday) 10:00 AM - 7:00 PM
- Venue: Tokyo Midtown Yaesu Conference, 4th Floor
- Content: Theme - "Redefining Aging" Focus on perceiving age as potential rather than a characteristic
- Includes: Keynote speeches, panel discussions, introduction of the latest examples, networking opportunities.
- Target Audience: Businesses, government entities, practitioners, researchers, and media interested in the senior market, with around 500 attendees expected. Organized by Age-Well Design Lab (AgeWell Japan).

Points of Interest

1. Learn cutting-edge insights on senior well-being.
2. Gain business development insights.
3. Contribute to employee career growth.
4. Leverage strategies for human capital management and D&I.
5. Network across industries and find new opportunities.

Age-Well Festival 2025

This event aims to positively engage individuals with the realities of a super-aged society, providing activities enjoyable for seniors and their families. Last year, over 10,000 attendees participated, fostering connections toward a society where everyone can age gracefully.

- Date: September 6-7, 2025
- Venue: Futako Tamagawa Rise Galleria (21-1 Tamagawa, Setagaya, Tokyo)
- Content: Showcase of the latest products and services aimed at a super-aged society.
- Target Audience: General public (all ages)
- Organized by: Age-Well Design Lab (AgeWell Japan).

Points of Interest for Festival Attendees

1. Experience new technologies and products firsthand.
2. Enjoy workshops and stage events suitable for seniors and their families.
3. Discover positive insights about the future of a super-aged society.
4. Explore the latest trends in food, healthcare, and lifestyle proposals.
5. Unearth tips toward a society where everyone can age wonderfully through interactions across generations.

Corporate Partnership Opportunity

During the Age-Well Conference & Festival, we seek corporate partners who share an awareness of issues affecting a super-aged society and support the concept of Age-Well.

For further information on Age-Well Design Lab:
The Age-Well Design Lab, run by AgeWell Japan, is a network focusing on the future of aging societies. Committed to realizing a new norm in super-aged societies, it explores and communicates ways to positively embrace aging through challenges and discoveries. Unlike traditional think tanks, this lab operates through dialogues, gathering raw feedback to research and share insights on well-being, senior marketing, intergenerational exchange, and happiness studies with industry experts and corporations. Its research base is located at the community space Motoba, directly connected to the Yokohama and Futamatagawa stations.

- Name: Age-Well Design Lab (AgeWell Japan)
- URL: Age-Well Japan Lab