Baidu Welcomes New CFO and Management Changes to Boost Growth

Baidu Management Changes

On July 1, 2025, Baidu, Inc., a prominent AI technology firm listed on NASDAQ and the Hong Kong Stock Exchange, announced significant changes to its management team. Mr. Haijian He has been appointed as the new Chief Financial Officer (CFO) of the company, effective immediately. This shift comes at a time when Baidu is focusing on strengthening its operational capabilities and improving its corporate governance.

Mr. Haijian He is well-regarded for his impressive leadership record in promoting business expansion and enhancing operational standards. He joins Baidu from Kingsoft Cloud Holdings Limited, where he held the position of executive director and CFO since January 2020. His expertise also extends to key roles at Goldman Sachs, where he worked within the telecommunications, media, and technology divisions, as well as in mergers and acquisitions from 2015 to 2020. Prior to that, Mr. He’s professional journey included positions at Bank of America Merrill Lynch and Citigroup Global Markets Inc. from 2010 to 2015.

Mr. He holds a bachelor's degree and a master's degree in electronic engineering from Southeast University, and he earned an MBA from the University of Chicago. Additionally, he completed the Advanced Management Program at Harvard Business School and is a Chartered Financial Analyst (CFA) charter holder. His wealth of experience and skilled insights make him a valuable addition to Baidu’s executive team, and his appointment is expected to play a pivotal role in steering the company through its next growth phase.

Concurrently, Junjie He, the interim CFO, will transition into the role of Senior Vice President overseeing human resources and administrative functions. This move is anticipated to leverage Mr. Junjie He’s extensive experience within the company while enriching the leadership team with fresh insights. Additionally, Shanshan Cui has been appointed to act as Secretary General to Baidu's Organizational Culture Committee, aiming to strengthen Baidu's cultural framework and internal administration.

Robin Yanhong Li, Baidu's co-founder and CEO expressed his enthusiasm about the new appointments, stating, "We are delighted to welcome Mr. Haijian He to our management team. His established track record will benefit Baidu significantly as we enter a new era of growth and innovation. I would also like to thank Mr. Junjie He and Ms. Shanshan Cui for their invaluable contributions. Their expertise remains critical to our ongoing success in their new capacities."

Founded in 2000, Baidu has established itself as a key player in the artificial intelligence sector, devoted to simplifying complex systems through technology. As it continually seeks ways to enhance its service offerings and operational frameworks, the latest management changes reflect Baidu's commitment to evolving and adapting to meet market demands.

As the company navigates its forward-looking strategies, the success of these leadership changes will not only impact Baidu’s growth trajectory but also reinforce its standing in the competitive AI landscape. These adjustments signal Baidu's readiness to confront the challenges ahead, skilled in balancing tradition with innovation for long-term success.

In summary, Baidu's recent management restructuring underlines a strategic initiative aimed at fortifying governance and operational efficiency. As the corporation steps into this new chapter, stakeholders eagerly anticipate the impact of these leadership changes on Baidu’s performance and advancements in the AI sector.