A Stylish Solution for Curly Hair
Men with curly hair often face unique styling challenges. With the launch of the new
RETOUCH nu WAVE HARD, CiiK Inc. aims to provide a specialized answer to these issues. Founded in Shibuya, Tokyo, CiiK is committed to enhancing the lifestyle of adult men through thoughtful product choices, removing the guesswork in everyday grooming.
Product Arrival and Availability
RETOUCH nu WAVE HARD will be available in select Loft stores starting on
August 28, 2026. Following this, it will launch online through the official RETOUCH website and on platforms like Amazon and Rakuten Marketplace starting on
September 1, 2026. General sales will commence on
October 10, 2026.
Unique Features of RETOUCH nu WAVE HARD
This new styling product has been carefully crafted to address the main concerns of men with curly hair. As the day progresses, men often notice their curls losing shape, while dryness can lead to frizz and an unkempt appearance. Traditional hard waxes might offer hold but can also leave hair looking coarse and without character. The RETOUCH nu WAVE HARD strikes a balance, providing exceptional hold without making the hair-heavy or overly matte.
1.
Superior Hold
With its high setting power, this wax ensures that the style created in the morning remains intact throughout the day. The formulation includes both waxes that create structure and setting agents that form a flexible film on the hair. This dual approach helps maintain both the volume of the front strands and the flow of curls, keeping your look polished for longer.
2.
Natural Shine
Unlike typical hard waxes that create a dull finish, RETOUCH nu WAVE HARD incorporates emollients that enhance shine and smoothness. This means you can achieve a sophisticated, healthy look without appearing too greasy—perfect for the gentleman who wants their styling to reflect elegance.
3.
Frizz Control and Manageability
The formula absorbs well into hair, promoting a tidy appearance while curbing any excessive frizz caused by dryness. It also contains a blend of nourishing ingredients that assist in keeping the hair healthy while styling, so every application leaves your locks looking revitalized and fresh.
Overview of the Product
- - Product Name: RETOUCH nu WAVE HARD
- - Category: Hair Wax
- - Content: 90g
- - Price: ¥1,800 (excluding tax)
- - Intended Use: Specifically designed for curly and permed hair types
- - Type: Creamy wax for easy application
- - Finish: Strong hold with natural sheen
- - JAN Code: 4571503870460
About RETOUCH
The RETOUCH brand operates under the philosophy of meeting the grooming needs of adult men, providing them comfort in their personal choices. Designed for modern gentlemen, the brand empowers users with confidence throughout their daily routines—because elegance and practicality should go hand in hand.
CiiK also runs an adult male media platform, engaged with over 1.2 million followers on social media. Feedback from this community plays a vital role in the innovative development of products.
About CiiK
Founded by
Eito Miyanaga in
2020, CiiK incorporates content and product experiences across multiple spheres, enhancing the quality of life for adult men. Eito's extensive background as a hairstylist translates into creating products that truly resonate with the target audience, ensuring they're not just tools, but enhancements to everyday elegance.
For those seeking a reliable styling product that addresses the unique challenges of curly hair while delivering a polished look, the
RETOUCH nu WAVE HARD is the perfect addition to your grooming regimen. Not only does it promise hold and flexibility, but also nurtures your hair back to health, all while helping you maintain that essential touch of sophistication.
Stay tuned as we prepare for the official launch, and redefine your styling experience with RETOUCH.