Xtreme-D and SUPER FORMULA
2026-08-08 03:47:17

SUPER FORMULA Partners with Xtreme-D for Enhanced Viewing Experience Through Technology

Revolutionizing Motorsport Viewing: SUPER FORMULA and Xtreme-D Collaboration



In a significant step towards redefining how fans engage with motorsports, Japan Race Promotion (JRP), the governing body of the prestigious SUPER FORMULA series, has announced a collaborative research and development agreement with Xtreme-D, a leading company in high-performance computing. This partnership aims to enhance the functions of the official SUPER FORMULA app, SFgo, by integrating cutting-edge technology for faster data analysis and improved viewer experiences.

A New Era for SFgo


The SFgo app has become a crucial platform for motorsport enthusiasts, allowing them to follow their favorite drivers from the comfort of their homes or on the go. By utilizing Xtreme-D's expertise in high-speed data analysis and AI platforms, JRP envisions an upgraded SFgo that will elevate the way fans experience races.

Naoki Shibata, the CEO of Xtreme-D, expressed his excitement about the partnership, noting the increasing popularity of the SUPER FORMULA series. He emphasized that this collaboration not only focuses on technological innovation but also enhances the fan experience as viewers can enjoy races anytime and anywhere using the app. Shibata believes that this project will significantly contribute to Xtreme-D's mission and business growth.

Vision from JRP


Yoshihisa Ueno, President and CEO of JRP, highlighted that SFgo serves as a digital laboratory for the organization. He stated that the insights gained from the app should be shared with society, making this joint development with Xtreme-D a valuable opportunity. Ueno is optimistic that this collaboration will accelerate the evolution of SFgo, promising exciting advancements for users.

Insights from the Project Manager


Souta Mino, the project manager for the SFgo app, shared his enthusiasm regarding this partnership. He believes that this agreement marks a critical milestone for SFgo as it prepares to take significant strides forward. Mino commented that the platform, which has been providing meaningful experiences to fans, could evolve into a valuable resource for corporate and research applications—proving that SFgo’s future holds immense potential. He looks forward to exploring further collaborations with diverse organizations beyond motorsports to deliver value to society.

Discovering SFgo


For those unfamiliar, SFgo is the official app for SUPER FORMULA, enabling fans to closely support their favorite drivers. The app offers a unique perspective with driver-view footage and exclusive audio communications from drivers during races. With this innovative approach, fans can connect more deeply with the action, making each race a personal experience. Whether at the track or at home, SFgo allows enthusiasts to engage with the thrill of motorsports anytime.

About Xtreme-D


Founded in 2015, Xtreme-D specializes in making HPC (High-Performance Computing) cloud computing accessible, fast, efficient, and economical. Headquartered in Tokyo, with a subsidiary in California, Xtreme-D is comprised of key members with over a decade of experience in HPC and cloud technologies. The company has developed the high-speed cloud service "AXXE-L" for HPC, which has evolved into providing AI services due to the surging demand for AI processing among enterprise clients.

About Japan Race Promotion


JRP operates the SUPER FORMULA series, recognized as Japan’s top and fastest formula car racing series. In 2022, they launched the "SUPER FORMULA NEXT50" initiative, aimed at fostering a sustainable motorsports industry while promoting efforts toward carbon neutrality and digitization within the motorsport arena.

In summary, the collaboration between SUPER FORMULA and Xtreme-D marks a promising leap forward into a technology-driven future in motorsports, enhancing the way fans interact with their beloved sport through the SFgo app.


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Topics Entertainment & Media)

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