SpartanNash Launches Fundraising to Aid California Wildfire Survivors

In a commendable effort to support communities impacted by the catastrophic wildfires in California, SpartanNash®, a leading food solutions company, has initiated a robust relief campaign. As announced on January 13, 2025, the company has already sent out six truckloads of crucial supplies, including bottled water, ready-to-eat snacks, and personal hygiene items, to disaster relief organizations such as the Convoy of Hope® and Global Empowerment Mission.

The ongoing wildfires have devastated Greater Los Angeles, prompting SpartanNash to take swift action. The donations serve not only to provide immediate relief but also to assist long-term recovery efforts in the affected areas. In addition to the product donations, the SpartanNash Foundation has launched an in-store and online fundraising campaign benefiting the American Red Cross®. The funds raised through this initiative will be directed entirely toward aiding individuals and families affected by the wildfires, ensuring that support reaches those in most need.

According to Tony Sarsam, CEO of SpartanNash, helping communities affected by disasters is a strong commitment of the company. "When disaster strikes, we feel a deep responsibility to help. Having lived in Los Angeles myself for many years, I share in the grief being felt by so many right now. SpartanNash's resources and network allow us to provide immediate support, and it's our calling to do whatever we can to help those affected begin to rebuild their lives," he expressed.

Customers at various participating stores, including Family Fare®, Martin's Super Markets, DW® Fresh Market, and Metcalfe's Market®, can contribute to the cause by donating amounts ranging from $1 to $50 at checkout or online through the company's website. This fundraising campaign is set to run until January 27, providing numerous opportunities for the public to contribute.

"The American Red Cross is on the ground helping those impacted by the devastating wildfires in California," stated Anne McKeough, chief development officer at the American Red Cross. She emphasized the importance of partnerships, thanking organizations like SpartanNash for their vital support in delivering relief and fostering hope in the wake of such disasters.

SpartanNash is no stranger to disaster relief. The company’s corporate giving strategy is founded on principles surrounding hunger, heroes, and hope. Amid numerous outreach initiatives, SpartanNash also plans to host its annual Helping Hands Day on April 15, 2025, in Grand Rapids. Over 700 volunteers are expected to participate in this event, aiming to assemble 500,000 meals and 5,000 personal hygiene kits, further assisting those affected by disasters throughout the year.

SpartanNash, which trades under the Nasdaq symbol SPTN, operates primarily in food wholesale and grocery retail sectors, serving a diverse range of customers. Their commitment to social responsibility and disaster relief underscores their strong ethos of community support. More details regarding SpartanNash's charitable initiatives can be found on their official website.

By committing to these efforts, SpartanNash exemplifies how companies can leverage their resources and networks to make meaningful contributions during critical times. The ongoing fundraising and donations to the American Red Cross highlight a collaborative approach to disaster response, benefiting communities that endure hardships during natural calamities. Now, more than ever, significant partnerships and initiatives play an essential role in the resilience and rebuilding efforts of affected areas, ensuring that support systems are alive and strong when they’re most needed.