Everyday Game Center Launches Eco-Friendly Bag Initiative for a Sustainable Future

Toyo Co., Ltd. and its Commitment to Sustainability

In a world increasingly focused on sustainability, Toyo Co., Ltd., led by President Hideo Nakamura, is embracing eco-friendly practices at its game centers, known for the original crane game concept called Everyday. Starting July 4, 2025, all Everyday locations will feature an original eco-bag, available as a prize in crane games and through point exchanges in stores. This initiative aligns with the company's vision of creating smiles while promoting environmental responsibility through the use of eco-bags.

The Need for Change: Background and Challenges

Since the enactment of the Plastic Resource Circulation Promotion Law in 2019, many sectors of retail have transitioned to charging for plastic bags, leading to increased awareness and use of eco-bags among consumers. However, the game center industry has lagged behind, with free plastic bags still being offered for prize takeaways. With an impressive annual footfall of around 2 million visitors, Everyday recognizes the potential environmental impact of this practice and the urgent need for a shift.

Pioneering Eco-Friendly Measures

Toyo Co., Ltd. is stepping up to address these important issues ahead of the curve in the industry. The new initiative to offer the original eco-bag addresses the challenge of reducing plastic waste in several key ways:

- Product Name: Original Carry Bag
- Launch Date: July 4, 2025, starting with the Okegawa location, then expanding to all stores
- Distribution Methods: Available as a prize in crane machines and exchangeable at the point exchange area, "Mottekiya" in-store
- Product Specifications:

- Large capacity, reusable design
- Made from durable materials
- Features a fun and practical Everyday original design
- Packaged in an environmentally friendly manner

Innovative Features and Social Impact

This initiative not only complies with global goals such as SDG 12 and SDG 13, which focus on responsible consumption and climate action, but also promotes a new customer experience that intertwines entertainment with environmental consciousness. By merging eco-friendliness with fun, the company hopes to drive natural behavioral changes among its patrons.

Through this initiative, the company estimates that it could reduce the use of plastic bags by up to 2 million annually, significantly mitigating its environmental footprint. Furthermore, there are plans to expand this model to other amusement facilities and industries in the future.

Contact for Inquiries

For further inquiries related to this announcement regarding the Everyday game center, please contact Toyo Co., Ltd.
Press Contacts: Igarashi & Kanai
Direct Line: 070-3607-2852 (Igarashi) / 080-5936-1256 (Kanai)
Press Email: toyo-press@toyo-egroup.jp