Daiwa SCENA Logo Update
2025-07-17 09:45:45

Daiwa Zaitaku Unveils New Logo for SCENA Housing Brand, Creating Future Horizons

New Logo Refresh for SCENA Housing Brand



Daiwa Zaitaku Co., Ltd., a prominent player in the real estate and construction sectors, has announced a brand refresh for its housing brand SCENA. The new logo will be effective from July 3, 2025. This rebranding aims to emphasize the company's commitment to sustainable land utilization and value creation through innovative housing solutions.

Understanding SCENA



The SCENA brand represents a project by Daiwa Zaitaku focused on indicative real estate utilization catered to residential needs. Its portfolio features three distinctive options: SCENA Grande, SCENA Palazzo, and SCENA Casa. Each is specifically designed to match the customer’s preferences and the unique characteristics of the land where they are situated.

SCENA Grande



Primarily constructed with reinforced concrete, SCENA Grande is tailored for urban and transit-oriented locations. This rental apartment building is designed to exude luxury and quality. With a refined aesthetic and top-notch amenities, it maintains high occupancy rates even in competitive markets. Its superior earthquake resistance, durability, and sound insulation contribute to both tenant satisfaction and long-term asset stability.

SCENA Palazzo



In contrast to SCENA Grande, SCENA Palazzo offers a high-quality, low-cost wooden apartment option that can be flexibly designed to fit various land specifications. This construction enables cost-effective execution while enhancing rental income through meticulous design and functionality. It features exceptional sound insulation, achieving a noise reduction quality rating equivalent to the highest standard, ensuring a tranquil living environment.

The Meaning Behind SCENA



The name SCENA signifies a desire to create transformative moments for land, allowing it to evolve for generations. Each piece of land carries its own history and intentions from its owners. Daiwa Zaitaku aims to listen to these narratives and combine them with its professional insights to craft custom-made properties that not only serve as buildings but tell a story of legacy. The SCENA brand is committed to achieving both asset value maximization and exquisite design, anchored on two main pillars: "Longest Value Creation" and "Highest Value Creation."

Longest Value Creation



The SCENA series prioritizes the maximization of actual net profits beyond just focusing on inheritance tax strategies. The company's approach includes a holistic design scheme that optimizes both pre-inheritance monthly income and long-term revenues post-inheritance. This strategy guides landowners to a state where their assets keep generating income across generations, showcasing Daiwa Zaitaku's professional responsibility in land utilization.

Highest Value Creation



SCENA pursues architectural designs that stand out within the local landscape. We focus on both exterior and interior designs that resonate with the region's culture and scenery, creating buildings that both owners can take pride in and align with their values. By managing all aspects of the process in-house, the company eliminates unnecessary intermediary margins, delivering superior design quality paired with exceptional cost efficiency. This approach guarantees appealing properties for tenants and fair pricing for owners while establishing lasting beauty and sustainable asset value over time.

The Impetus for the Logo Refresh



As the capabilities of design and construction have dramatically improved, Daiwa Zaitaku's architectural growth has paralleled this development. The SCENA brand continues to gain recognition as one that merges profitability with design elegance and local compatibility, solidifying its status within the market. The new logo utilizes a deep green color, symbolizing trust, stability, harmony, and coexistence with nature—representing the brand's vision of creating sustainable assets within vibrant communities.

Comparing the Old and New Logos



As Daiwa Zaitaku looks ahead, the company is committed to enhancing the quality of life for its clients, partners, and employees. We also strive to contribute to the ongoing development of Japan and countries worldwide while cultivating sustainable growth across various sectors.

Company Information



  • - Name: Daiwa Zaitaku Co., Ltd.
  • - Headquarters: Shibuya, Tokyo and Osaka City, Osaka
  • - Phone: 03-6805-0325 (Tokyo) / 06-6147-4104 (Osaka)
  • - Website: yamatozaitaku.com

For more inquiries, please contact:
  • - Public Relations: Nagura, Daiwa Zaitaku Co., Ltd.
  • - Phone: 050-5536-9317
  • - Email: info@yamatozaitaku.com

Daiwa Zaitaku is committed to creating meaningful impacts that enhance life experiences through its projects, continuously fostering growth and harmony.


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Topics Consumer Products & Retail)

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