MobileX and Ethika Launch 'ethikaX' Collection, Blending Style with Connectivity

MobileX Partners with Ethika to Launch 'ethikaX'



At CES 2025, MobileX, known for its customizable wireless services aimed at cost savings, has teamed up with Ethika, a prominent lifestyle brand emphasizing personal identity. The two brands are launching an exciting new collaborative line called 'ethikaX', which fuses mobile-centric design with vibrant self-expression and modern fashion aesthetics.

The 'ethikaX' collection is set to debut in the first quarter of 2025 and will feature a diverse range of clothing and accessories designed for those who lead a mobile lifestyle. Highlights from the initial lineup will include hoodies and t-shirts that come equipped with specially designed phone-accessible pockets, innovative phone cases, and a limited-edition set of ethikaX-branded headphones.

Peter Adderton, CEO of MobileX, articulated the brand’s philosophy, stating, "Our passion is empowering customers to lead connected, untethered lives. In collaboration with Ethika, we aim to bring that vision alive through thoughtfully crafted apparel that celebrates individuality, ingenuity, and effortless integration with our mobile services."

The heart of Ethika's brand revolves around celebrating uniqueness and self-expression across various domains including motorsports, music, art, and fashion. This commitment aligns seamlessly with MobileX's goal to offer adaptable, consumer-friendly mobile services that allow customers to pay just for what they use. The 'ethikaX' products will be readily accessible through the MobileX app and website, and they will also be sold through select retail outlets partnered with Ethika. Customers visiting these retail locations can sign up for MobileX by either purchasing a SIM Kit or activating an eSIM using a QR code.

Matt Cook, CEO of Ethika, expressed enthusiasm for the partnership, saying, "We’re excited to collaborate with the innovative minds at MobileX to redefine the interface between mobile technology and fashion. This collaboration enables us to expand the Ethika brand into new sectors while remaining committed to our core values of quality and style, perfect for those who honor individuality."

The launch of 'ethikaX' represents a pivotal moment in the crossover between mobile technology and contemporary fashion, highlighting how technology can seamlessly blend into everyday life while enhancing personal expression.

About MobileX
Founded by Peter Adderton in Orange County, California, MobileX stands out as the most customizable mobile carrier, prioritizing consumer choice and budget control. The service uses advanced artificial intelligence to accurately gauge user data needs, effectively minimizing costs while providing reliable speed and service. Previous ventures of Adderton include Boost Mobile and Digital Turbine.

About Ethika
Originating in San Clemente, California and now based in Lake Forest, Ethika is a leading lifestyle brand committed to living innovatively and delivering top-quality products. Central to its ethos is the brand's community – commonly referred to as the FAMILIE – comprising employees, friends, athletes, and artists, who drive the brand's vision and existence. More updates on Ethika can be found on their social media platforms, including X (@ethika) and Instagram (@ethika), or through their website at www.ethika.com.

Stay tuned for more updates as we approach the official launch of the 'ethikaX' collection in Q1 2025.

Topics Entertainment & Media)

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