Discover Innovative Design Management at Content Tokyo 2026 with good Inc.

Upcoming Event: Content Tokyo 2026

good Inc., based in Meguro, Tokyo, is excited to announce the exhibition of its innovative solutions at the upcoming Content Tokyo 2026, scheduled from June 17 to 19, 2026, at the Tokyo Big Sight, specifically in the West Exhibition Hall. During this event, visitors to good Inc.'s booth will have exclusive access to the beta version of the 'Design Management Consulting Room,' a service utilizing generative AI to offer expert business consulting tailored to design management strategies.

Booth Details

- Event Name: Content Tokyo 2026 / Communication Design EXPO
- Dates: June 17-19, 2026
- Venue: Tokyo Big Sight, West Exhibition Hall (Ariake 3-11-1, Koto City, Tokyo)
- Booth Number: 2-72
- Giveaways:

- Original good Inc. tote bags
- Collection of good Inc. case studies
- Access keys for the Design Management Consulting Room

Why Launch the 'Design Management Consulting Room'?

In the current era where generative AI has made information easily accessible, businesses still struggle with the practical application of design investments. Many organizations have expressed concerns like, 'We’ve invested, but lack distinctive outcomes,' or 'We can’t justify ROI internally.' According to McKinsey, around 70% of significant IT transformation projects fall short of their intended goals.

AI can generate general insights based on information from the internet. However, an organization's true needs require customized and context-aware solutions—which often stem from human expertise rather than generic answers. This is where good Inc.'s 'Design Innovator' steps in, acting as a bridge between strategy, creativity, and execution. This professional is designed to facilitate ownership of the implementation, ensuring the real-world context that AI alone cannot provide.

The 'Design Management Consulting Room' (beta version) allows businesses to gain insights from the design innovator’s proven experiences in addressing real-world business challenges and the decision-making processes behind them with AI assistance.

What Can You Expect from the Design Management Consulting Room?

1. Concept
This consulting room aims to assist in clarifying business challenges through practical design management knowledge. Unlike typical AI that yields generic solutions, this service reflects the actual judgments made by good Inc. in various scenarios, translating those insights into practical advice.

2. Key Benefits

- Condense Business Challenges Efficiently: Formulate descriptions of business challenges in as little as five minutes, streamlining previously lengthy discussions into concise summaries, which can serve as a foundation for internal communications.

- Objective Evaluation of Your Needs: Users can gain immediate feedback on whether their concerns fall under good Inc.’s area of specialization, helping to avoid wasted time on discussions that may not yield valuable insights.

- Actionable Next Steps: Based on the context, users will receive tailored recommendations for the next steps, whether in terms of discussion, reference materials, or other resources.

- Access to Practical Examples: Gain insights from more than 50 major corporate projects, such as Mizuho Bank and Yakudo’s app development, understanding the rationale behind successful design management decisions in similar industries.

3. Target Audience
The primary audience for the 'Design Management Consulting Room' includes individuals engaged in new business initiatives, especially those wrestling with issues like:

- Inability to justify the ROI for design investments internally.
- Challenges in establishing uniqueness despite investing in design.
- Lack of consultation during the conceptual stage of product development.
- Uncertainty about how to initiate the establishment of a design organization.
- Information loss during handoffs between strategy and execution phases.

4. Sample Responses from the Consulting Room

- “It appears you’re trying to cover all industry standards. In the case of Yakudo, it started with the judgment that 'delivery functionality was unnecessary.' We determined this after observing customer behavior in the stores—how about identifying aspects in your project that can be eliminated?”

- “You mentioned wanting to establish a design organization. Why not work backwards from your desired state five years from now? Mizuho Bank shifted focus from 'expanding divisions' to 'increasing capable personnel within the organization.' This decision stemmed from on-ground observations regarding personnel transitions.”

- “In our direct-to-consumer brand 'mate,' we faced similar structural challenges. By discerning the market's structural barriers, we re-strategized and executed a shift to D2C effectively. The pivotal question is not just to alter the strategy, but to also deliver on that new strategy’s implementation.”

Please Note: Access to the beta version of the 'Design Management Consulting Room' is exclusively available at good Inc.'s booth (Number 2-72) during the Content Tokyo 2026 event.

About good Inc.

Founded in July 2018, good Inc. is a design company that operates a unique platform called the Design Innovator Platform. This platform is centered around the 'Design Innovator,' a specialized human resource who integrates strategy, creativity, and implementation. Within the design partner business, good Inc. supports large corporations in their transformation processes, including supporting Mizuho Bank in establishing its design organization and helping Yakudo develop its inaugural app 'YakuOrder.' Their social implementation business encompasses their D2C brand 'mate' and the creativity program 'THINKING,' aimed at nurturing the crucial competencies needed in the AI era.