#Thailand #GAC #Bangkok #AION V #GAC CARE

GAC Expands Horizons with New Launches at Bangkok Motor Show

On March 23, 2026, GAC INTERNATIONAL made a significant impact at the 47th Bangkok International Motor Show, unveiling its first overseas service brand, GAC CARE, alongside its upgraded strategy, Thailand Action 2.0. This introduction not only signifies GAC's commitment to enhancing services but also marks a milestone in their ambition to establish a robust presence in the Thai automotive market.

A Leap Forward in Service and Strategy

Focusing on the theme of "service upgrading", GAC took the opportunity to showcase its latest initiatives. GAC CARE aims to provide comprehensive support tailored to meet the varying needs of customers in Thailand. Wang Haoyong, General Manager of GAC INTERNATIONAL Thailand Sales Company, emphasized that this new service brand is centered around the users' full lifecycle requirements. It is built on four core pillars: customer centricity, advanced assurance, rapid responsiveness, and an exclusive experience. This demonstrates GAC's intent to not just sell cars but to create a complete and dependable mobility ecosystem for users.

The highlight of the showroom was undoubtedly the introduction of the new AION V 500KM variant, which garnered considerable attention from attendees. Visitors flocked to experience this innovative electric vehicle, reflecting the growing interest in sustainable transport solutions among consumers.

Expanding Market Potentials

GAC's presence in Thailand has shown remarkable growth, with sales surging 305% year-on-year as of 2025, selling over 15,300 units. This impressive growth positions GAC among the leading new energy vehicle (NEV) brands in the area. Building on this momentum, GAC announced the Thailand Action 2.0 initiative, which is designed to optimize local operations ranging from product offerings to manufacturing efficiencies.

The strategic shift from merely establishing roots in Thailand to taking a leadership role is evident in GAC's approach. By enhancing its systemic capabilities across the product layout and channel mobility ecosystem, GAC is poised to construct a competitive advantage that will sustain its position in the market for years to come. The company's philosophy of "In Thailand, For Thailand" reflects its commitment to localizing its offerings and fostering an everlasting connection with the Thai community.

The Future is Bright

As GAC progresses with its localization strategy, the introduction of GAC CARE marks a new chapter in its evolution as an ecosystem builder. By emphasizing collaborations that span products, services, energy solutions, and manufacturing, GAC aspires to build a comprehensive framework that supports not only its business objectives but also the growth of Thailand’s NEV industry.

Moving forward, GAC is committed to deepening its roots in Thailand while ensuring that it aligns with user preferences and societal needs. Their ongoing endeavors will reinforce GAC’s standings in the region and create avenues for mutually beneficial growth with the local populace. With continued innovation and commitment, GAC is well on its way to becoming a household name in Thailand's automotive landscape.

In conclusion, GAC's strategic launches at the Bangkok International Motor Show underline a pivotal moment for the brand as it steps into a new era of service and engagement in Thailand, reinforcing its role as a leader in the evolving electric vehicle market.