Global Produce Brings Interactive Experience to Life at Tabekko Doubutsu Event

Global Produce Enhances Tabekko Doubutsu Event

In a spectacular collaboration, Global Produce, headquartered in Shibuya, Tokyo, has taken charge of the technical production and venue construction for the immersive event 'Tabekko Doubutsu MIRAI LAB. ~Starry Kira-Lium~', organized by TWIN PLANET. This event showcases a world renowned long-selling biscuit brand, 'Tabekko Doubutsu', and has seen remarkable success since its inception in 2023, attracting an impressive 320,000 visitors over five occasions.

Event Overview

'Tabekko Doubutsu MIRAI LAB. ~Starry Kira-Lium~' promises a fresh and dazzling experience that combines elements of stars, lights, and digital displays. Visitors are greeted by a massive circular LED screen, measuring approximately 10 meters in diameter and 30 meters in circumference, creating a magical ambiance reminiscent of falling stars. Complemented by a mirror ball and laser lighting, this space is enhanced with a ball pool where attendees can take fun photos.

One of the event’s unique features is its interactive design, facilitated by a tailored web application. Visitors are encouraged to explore various zones to collect 'Star Fragments' and once they complete their star, they can exchange it for one of nine different 'MIRAI Tickets', available randomly until stocks last.

Global Produce's Role

The pivotal efforts of Global Produce in venue construction and technical direction are critical to the success of this event. Their roles included:

- Designing and constructing various aesthetics throughout the venue, including the entrance gate, photography spots, and food and merchandise areas.
- Creating the 'Starry Kira-Lium' area with extensive LED screens and circular trusses.
- Implementing laser displays at the entrance area.
- Setting up the immersive projection systems and photo spots.
- Developing sensor-based interactive content 'Tabekko Doubutsu Starry Touch'.
- Constructing the blacklight demonstration area.
- Establishing sound systems and electrical plans throughout the venue.
- Coordinating with technical partners and managing overall direction.

Key Highlights of the Project

1. Integration of Diverse Technologies: The event showcases various production technologies - LEDs, lasers, projections, and interactive displays - seamlessly blended into one captivating theme without compromising the integrity of the brand experience, ensuring it is intuitive for audiences of all ages.

2. Sustaining Long-Term Events: With a schedule spanning approximately 80 days, Global Produce designed a robust technical infrastructure that can endure continuous daily operations while also creating a comprehensive operational manual to prepare staff for equipment management and troubleshooting.

A Word from the Producer

Masanori Shiga, Producer at Global Produce, shared insights on the project's challenges: "Our task was to bring the beloved IP of 'Tabekko Doubutsu' to life through advanced lighting and visual technology. We prioritized eliciting the awe and wonder from families visiting the venue, transforming the space through meticulous technical and construction efforts. We hope to create unforgettable summer memories for everyone visiting the event."

Event Details

- Event Title: Tabekko Doubutsu MIRAI LAB. ~Starry Kira-Lium~
- Dates: July 10, 2026 - September 27, 2026
- Venue: ASOBUILD YOKOHAMA COAST, 2F
- Location: Minami-Higashi Exit from Yokohama Station, Kanagawa Prefecture
- Organizer: TWIN PLANET
- Official Website: Tabekko Doubutsu Official Site

About Global Produce

Global Produce aims to spread happiness around the world through event production. Managing over 200 large-scale events annually, they create moments that resonate and leave a lasting impact. Their expertise lies in translating vague ideas into clear visions, ensuring an unforgettable experience that combines storytelling with emotional engagement.

They proudly declare, "From Japan to the world, we continue to craft events that leave a mark on companies' significant milestones," epitomizing their commitment to excellence.