Inktavo and OrderMyGear Unite to Revolutionize Branded Merchandise Solutions
In a significant move that promises to reshape the landscape of branded merchandise, Inktavo and OrderMyGear (OMG) have announced their merger, heralding a new era for businesses in the apparel, promotional products, and signage markets. Spanning operations in Austin, Texas, this merging of two industry leaders consolidates their strengths, aiming to deliver the most comprehensive suite of solutions for businesses seeking to enhance their branding efforts.
Inktavo, the parent company of brands like InkSoft, Printavo, GraphicsFlow, SignTracker, and Clarity Software, has long been at the forefront of providing integrated software solutions for the decorated apparel sector. With over 40 years of collective experience from its founders — who have roots in print shops and sign-making — Inktavo has focused on empowering its customers to thrive in the digital marketplace. They have continually adapted their offerings to incorporate advanced technologies and customer-driven solutions, paving the way for streamlined operations and improved sales performance.
On the other hand, OrderMyGear has carved out its own niche since its establishment in 2008, specializing in group ordering and e-commerce solutions. Providing tools for over 4,000 clients generating more than $4 billion in online sales, OMG has made its mark by simplifying the process of selling branded merchandise to groups. Their technology offers scalable solutions tailored to meet the evolving needs of promotional product distributors and apparel decorators, ensuring that clients can respond to customer demands efficiently.
The merger brings together distinct yet complementary offerings from both companies. As noted by James Armijo, CEO of Inktavo, the partnership empowers clients with unparalleled access to resources that will support online sales, proposal generation, in-house production, or outsourced production — all tailored to meet their specific needs. This level of flexibility is expected to enhance the user experience, making it feel as though all operations are handled seamlessly in-house regardless of the chosen processes.
Additional announcements from Leonid Rozkin, CEO of OMG, emphasize the strategic benefits of the merger. He stated, "For the first time, distributors, decorators, and dealers will have a single technology partner to help power every element of their business from product discovery and digital sales channels to post-sale order management, decoration, fulfillment, and accounting." Such a comprehensive ecosystem is likely to attract more businesses looking for a robust, holistic solution in the promotional products market.
Furthermore, the collaboration comes with the backing of experienced investment firms. Inktavo counts PSG and Blue Star Innovation Partners among its supporters, both of whom bring extensive expertise in scaling software innovations. Meanwhile, OMG’s growth trajectory has been further supported by Susquehanna Growth Equity (SGE), a partner through its own successful acquisitions and expansion strategies.
As the merger unfolds, both Inktavo and OMG plan to maintain their existing product lines while working toward a unified platform that integrates the best of both worlds. Aligned visions and capabilities position the newly formed entity to deliver enhanced solutions, not just for its vast customer base but across various verticals in the branded merchandise sector.
Overall, this merger signals an exciting future for businesses in the branded merchandise space, promising to leverage technology and innovation to address current market demands while setting the stage for future growth.
Inktavo, the parent company of brands like InkSoft, Printavo, GraphicsFlow, SignTracker, and Clarity Software, has long been at the forefront of providing integrated software solutions for the decorated apparel sector. With over 40 years of collective experience from its founders — who have roots in print shops and sign-making — Inktavo has focused on empowering its customers to thrive in the digital marketplace. They have continually adapted their offerings to incorporate advanced technologies and customer-driven solutions, paving the way for streamlined operations and improved sales performance.
On the other hand, OrderMyGear has carved out its own niche since its establishment in 2008, specializing in group ordering and e-commerce solutions. Providing tools for over 4,000 clients generating more than $4 billion in online sales, OMG has made its mark by simplifying the process of selling branded merchandise to groups. Their technology offers scalable solutions tailored to meet the evolving needs of promotional product distributors and apparel decorators, ensuring that clients can respond to customer demands efficiently.
The merger brings together distinct yet complementary offerings from both companies. As noted by James Armijo, CEO of Inktavo, the partnership empowers clients with unparalleled access to resources that will support online sales, proposal generation, in-house production, or outsourced production — all tailored to meet their specific needs. This level of flexibility is expected to enhance the user experience, making it feel as though all operations are handled seamlessly in-house regardless of the chosen processes.
Additional announcements from Leonid Rozkin, CEO of OMG, emphasize the strategic benefits of the merger. He stated, "For the first time, distributors, decorators, and dealers will have a single technology partner to help power every element of their business from product discovery and digital sales channels to post-sale order management, decoration, fulfillment, and accounting." Such a comprehensive ecosystem is likely to attract more businesses looking for a robust, holistic solution in the promotional products market.
Furthermore, the collaboration comes with the backing of experienced investment firms. Inktavo counts PSG and Blue Star Innovation Partners among its supporters, both of whom bring extensive expertise in scaling software innovations. Meanwhile, OMG’s growth trajectory has been further supported by Susquehanna Growth Equity (SGE), a partner through its own successful acquisitions and expansion strategies.
As the merger unfolds, both Inktavo and OMG plan to maintain their existing product lines while working toward a unified platform that integrates the best of both worlds. Aligned visions and capabilities position the newly formed entity to deliver enhanced solutions, not just for its vast customer base but across various verticals in the branded merchandise sector.
Overall, this merger signals an exciting future for businesses in the branded merchandise space, promising to leverage technology and innovation to address current market demands while setting the stage for future growth.
Topics Business Technology）
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