A Surprising Hit: Tom Brown's New WEB Video
In a captivating launch, the new WEB video titled "SUPER OUTLET SALE" featuring the comedic duo Tom Brown has taken social media by storm. Released on July 18, 2025, this innovative video garnered over
1 million views and
10,000 likes just 24 hours after its premiere. This spectacular performance underscores the unique blend of cuteness and madness that Tom Brown embodies in their comedic style.
The MITSUI OUTLET PARK, managed by Mitsui Fudosan Commercial Management Co., Ltd. based in Chuo, Tokyo, is gearing up for its grandest sale of the year — a semi-annual event that promises substantial savings. The video acts as the promotional piece for the
SUPER OUTLET SALE, an event where discounts can reach an astonishing
80% off popular brands.
The Impact of the Video
The video showcases Tom Brown as charming CG characters who transform through various fashion styles, from casual to street and cute. It resonates with a nostalgic vibe reminiscent of the Heisei era, which is particularly appealing to many viewers. The lighthearted yet mischievous theme of the video enhances its appeal, making it a must-see.
In tandem with the video launch, a campaign titled
“Super Pretty Summer Giveaway!” offers fans the chance to win a
Tom Brown sticker set, capturing the transformation of Michio, one half of the duo. Additionally, followers can access unique profiles of the characters within the Tom Brown universe, providing a special insight into these comedic personalities.
Insights from the Duo
In an interview post-recording, Hiroki Nufukawa expressed concerns about the repetitive phrases during filming, noting the staff's patience with the multiple takes, humorously indicating, “I worried if the staff might lose their minds hearing the same lines over again!” Meanwhile, Michio reflected on their surprising role in this campaign, highlighting the fun energy from the filming crew, emphasizing their collaborative spirit with MITSUI OUTLET PARK.
Hiroki creatively pointed out the horror elements he perceives in the video, despite its cute aesthetics, making it the most horror-infused project they’ve done to date. Michio chimed in, stressing the importance of the opening line in the video, reiterating their dedication to the craft and fan expectations.
Special Weekend Promotions
As part of the excitement surrounding the WEB release, the official Twitter account of MITSUI OUTLET PARK is actively running a giveaway campaign that includes:
- - Tom Brown sticker sets themed around the CG animation of Michio.
- - A shopping and dining voucher worth up to 50,000 yen for 100 lucky winners.
- - The release of a profile booklet reflecting the Heisei era’s nostalgia, showcasing the duo's stories.
- - Exclusive CG data of the duo for fans to creatively place in their visuals.
MITSUI OUTLET PARK