#Japan #Tokyo #Garden Co. #Ichikakuya #Aburasoba

Exciting News: Hybrid Stores for Popular Ramen Brands

Garden Co., Ltd., headquartered in Shinjuku, Tokyo, has made a significant announcement regarding the future of its ramen brands. Starting April 28, the company plans to establish hybrid stores that will combine their well-loved 'Aburasoba Sohonten' with existing 'Ichikakuya' locations. This innovative approach aims to satisfy both long-time customers and introduce new patrons to the delicious world of Aburasoba.

Expanding Presence

Company President Yoshimitsu Kawashima revealed during a recent earnings presentation that the objective is to open 30 new Aburasoba locations by the end of the year, with a plan to reach 100 locations within just a year. By utilizing the existing Ichikakuya storefronts, Garden aims to visually promote both brands, enhancing customer awareness and expanding its market reach.

What Makes Hybrid Stores Special?

Integrating the Aburasoba brand would offer customers a chance to enjoy two distinct yet complementary dining options: the hearty Ichikakuya ramen and the flavorful Aburasoba. Regular Ichikakuya customers are likely to appreciate the new offerings, while fans of Aburasoba will find an exciting new venue to indulge their taste buds.

Notably, Aburasoba is celebrated for its customizable dishes, allowing diners to mix a variety of toppings and condiments to create their perfect bowl. This versatility and the high satisfaction rate from customers reflect the strategic emphasis on enhancing customer experiences across the board.

The Flavors Behind the Brands

Ichikakuya

Ichikakuya has established itself as a pillar of Yokohama-style ramen. Their tagline, "Once you taste it, you get addicted. After two bowls, you'll never forget it. And after three, you can’t quit it!" sums up the experience of enjoying their medium-thick noodles paired with rich, creamy tonkotsu broth. Currently, Ichikakuya operates over 100 stores nationwide, dedicated to delivering the essence of Yokohama ramen culture to more customers.

For more information, check the official webpage: Ichikakuya

Aburasoba Sohonten

Aburasoba Sohonten stands out with its distinctive chewy noodles made from meticulous research and a flavorful, signature sauce that accents each dish. Much healthier than traditional ramen yet still fulfilling, Aburasoba allows patrons to enjoy both standard offerings and inventive combinations customized to individual preferences. This healthy alternative to ramen boasts bold flavors and sufficient portions, making it an ideal dining choice for health-conscious individuals.

More details can be found on their page: Aburasoba Sohonten

About Garden Co., Ltd.

Founded with the mission to provide happiness, energy, and smiles to everyone connected with the company, Garden Co., Ltd. has successfully diversified its operations into both food and real estate sectors. Since its inception, the company has completed over 12 business recoveries, successfully expanding its reach through mergers and acquisitions. Starting its food operations in 2006, Garden currently runs 13 food brands, including the popular Yamashita Honki Udon and Ichikakuya, alongside its newest endeavor, Aburasoba Sohonten.

The company employs over 3,800 individuals comprising full-time and part-time staff, while boasting 213 locations, including 37 franchises, as of March 30, 2026. Located strategically in prime areas, Garden's expansion strategy includes tapping into lucrative locations to further its brand presence.

For inquiries regarding Ichikakuya, visit the contact page here. For Aburasoba Sohonten, reach out via this link: here.

Overall, the hybrid store model promises to revitalize the ramen dining experience, keeping customers with varied preferences satisfied and engaged with Garden Co., Ltd.'s evolving culinary landscape.