Hasselblad Returns to PLUG IN with Stunning Camera Presentation for Fashion Lovers

Hasselblad at PLUG IN: A Fusion of Cameras and Fashion

Hasselblad, renowned for its exceptional cameras, is set to exhibit at the upcoming PLUG IN│Editorial event in Shibuya, Tokyo. This premier exhibition will take place from April 15 to 17, 2026, at Hikarie Hall A and will showcase the seamless integration of fashion and camera technology. Organized by CREDITS Corporation and the Senken Shimbun newspaper, this BtoB trade show will highlight high-quality fashion and lifestyle goods, making it the perfect platform for Hasselblad's cutting-edge offerings.

As the exclusive distributor for Hasselblad in Japan, SEKIDO Co., Ltd. has been pivotal in introducing these exceptional photographic tools to a broader audience. Hasselblad cameras are particularly celebrated for their ability to faithfully reproduce textures of skin and fabric, allowing photographers to maintain a consistent tone from editorial shoots to advertisements and e-commerce, making them favored among fashion photographers.

In addition to showcasing their products, Hasselblad will use its own cameras to document the event, capturing the ambiance, intricate details of displays, and interactions among attendees, all portrayed through the distinctive visual lens of Hasselblad. Event-goers will have the opportunity to witness the artistry of these cameras firsthand.

Event Details

- Date: April 15 (Wednesday) - April 17 (Friday), 2026
- Time: 11:00 AM - 7:00 PM (until 6:00 PM on the last day)
- Venue: Hikarie Hall A, Shibuya, Tokyo, 9F, 2-21-1 Shibuya, Shibuya City
- Admission: Attendees must bring invitations and, for first-time visitors or those with changes in registration, business cards. Please note that this is a BtoB exhibition, open only to industry professionals.
- Official Website: PLUG IN

Featured Hasselblad Products

1. Hasselblad X2D II 100C
This medium-format digital camera features a 100-megapixel BSI CMOS sensor, next-generation autofocus, and a 5-axis, 10-stop in-body image stabilization system, allowing photographers to capture sharp details even while handheld. Learn more at Hasselblad X2D II 100C.

2. HASSELBLAD 907X & CFV100C
Offering three different camera configurations in one, this 100-megapixel medium-format camera seamlessly blends classic analog shooting with modern digital capabilities. Find out more at HASSELBLAD 907X & CFV100C.

About Hasselblad

Founded in Sweden, Hasselblad is a globally recognized camera brand that has inspired photographers since 1941. Its cameras are responsible for capturing some of the most iconic images in history, including the first moon landing. With over 80 years of excellence, Hasselblad continues to push the boundaries of storytelling through photography, combining high-quality imagery, sophisticated Scandinavian design, and precise engineering.

For more information, visit the official site: Hasselblad.

About SEKIDO

SEKIDO is a leading provider of drone sales and support services in Japan, having established transactions with over 45,000 companies and government offices nationwide. As the first company in Japan to start as an authorized dealer for DJI, SEKIDO operates comprehensive drone facilities in Minato, Tokyo; Yokohama, Kanagawa; and Hakata, Fukuoka. Since June 2023, they have taken on the role of exclusive distributor for Hasselblad in Japan. For inquiries, please contact SEKIDO at: