Mitchell Family Office Acquires Iconic Beauty Retailer Cos Bar to Drive Growth

On September 16, 2025, the Mitchell Family Office (MFO) made headlines with its strategic acquisition of Cos Bar, an esteemed luxury beauty retailer originally founded in Aspen in 1976. This acquisition marks a significant milestone for MFO, signaling its ambitions in the high-end consumer market and a commitment to revitalizing a brand celebrated for its rich heritage and superb reputation.

Cos Bar has long been a leader in the luxury beauty sector, known for its curated collection of the world’s most coveted beauty brands and exceptional customer service. With numerous stores across the United States, the retailer has built a dedicated clientele who appreciates its focus on delivering an unparalleled shopping experience.

Mark Mitchell, the Managing Partner of MFO, expressed enthusiasm about the acquisition, emphasizing the firm’s commitment to honoring the tradition of Cos Bar while also positioning it for future growth. He stated, "Cos Bar is a brand with deep heritage, a loyal client base, and a phenomenal reputation for excellence in luxury beauty. We are thrilled to partner with the Cos Bar team to honor the company's legacy while positioning it for future growth."

In partnership with the Cos Bar team, MFO aims to enhance the brand’s offerings through innovation, scalability, and the integration of advanced technology. Oliver Garfield, CEO of Cos Bar, echoed these sentiments by highlighting MFO's proven history of enhancing successful businesses. He stated, "MFO is the ideal partner for Cos Bar's next chapter. Their proven track record of success in growing impactful businesses and shared values perfectly aligns to build on our legacy and accelerate growth as Cos Bar approaches the milestone 50th Anniversary."

As Cos Bar embarks on this exciting new journey, it plans to expand its omni-channel distribution and geographic presence, aiming to deliver its uniquely curated collection and personalized service to an even broader audience. With MFO’s extensive expertise, particularly from its ownership of Swan Beauty, a personalized beauty technology platform, the future looks promising for Cos Bar.

Lincoln International played a crucial role as MFO's exclusive investment banking advisor during this acquisition process. The strategic move is expected to catalyze growth initiatives for Cos Bar, empowering it to reinforce its position as a revered name in luxury beauty retail.

The Mitchell Family Office, founded by Mark Mitchell in 2015, has carved a path through various sectors, initially gaining success in healthcare and then diversifying into a rich portfolio encompassing over twenty companies, including legacy brands and luxury hospitality ventures. Their approach involves deploying permanent capital to create meaningful and sustainable impacts in the areas they invest in.

Cos Bar, recognized for its careful curation of the best beauty brands, has always focused on delivering a sophisticated, customer-centric shopping experience. The company has effectively combined selection with service, and this acquisition aims to propel Cos Bar to new heights as it celebrates almost five decades of excellence in the luxury beauty industry.

For more information about Mitchell Family Office, visit their official site at www.mitchellfo.com and to explore exciting offerings from Cos Bar, check out www.cosbar.com. Follow them on Instagram at @cosbar and @swanbeauty for updates and insights into their evolving beauty experiences.

Topics Consumer Products & Retail)

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