#Japan #Tokyo #Football #PUMA #Daizen Maeda

Exciting Changes at Puma Harajuku

Following the thrilling performances of football star Daizen Maeda, Puma Japan has taken a modern approach to celebrate the sport's enthusiasts. Kicking off on June 27, 2026, the company's Harajuku store on Cat Street will showcase special visual displays that reflect the fervor of football fans. This initiative represents one of the fastest refreshes of store visuals in Puma's history.

The aim is to capture the excitement of football fans when the action peaks, showcasing it almost immediately on the store’s exterior. This special visual is designed using fan comments from social media, highlighting the immense reaction from supporters and including posts by Maeda himself. By implementing this unique display, Puma seeks to transport the palpable energy of the matches directly to the streets of Harajuku.



This initiative aims not only to reflect the football excitement but also to amplify the allure of the sport from Japan's bustling Harajuku district. Puma Japan envisions this move as a catalyst for boosting the local football scene, allowing fans to engage more deeply with the sport while showcasing the celebration of football's vibrant culture.

Event Details

• - Content: Special visual display on the exterior of Puma Store Harajuku Cat Street.
• - Display Dates: June 27, 2026 - July 4, 2026.
• - Location: Puma Store Harajuku Cat Street, 5-17-25 Jingumae, Shibuya-ku, Tokyo, 150-0001.
• - Opening Hours: 11:00 AM – 8:00 PM.

Introducing the SHOWTIME PACK Collection

In tandem with this initiative, Puma is currently featuring the 'SHOWTIME PACK' collection, showcasing athletes like Maeda and Junya Ito. This collection embodies the resolve and challenges faced by athletes on the world's grandest stages. The store is adorned with unique decorations reflecting the 'SHOWTIME PACK,' allowing shoppers to immerse themselves in the football euphoria emanating from Harajuku.

Here are some highlights from the collection:

FUTURE 9 ULTIMATE

The FUTURE 9 ULTIMATE integrates a FUZIONFIT upper that provides a snug fit, maximizing freedom of movement. With its 3D grip zone and GripControl Pro technology, players can expect enhanced ball control during dribbles, passes, and shots. The FLEXGILITY outsole ensures agility in every direction.

• - Product Name: FUTURE 9 ULTIMATE FG
• - Retail Price: ¥35,300 (tax included)
• - Product Number: 108883
• - Color: 05

ULTRA 6 ULTIMATE

Designed for speed, the ULTRA 6 ULTIMATE features a lightweight mesh upper and PWRTAPE support structure. Its textured finish ensures precise ball control at high speeds, while the FASTTRAX outsole contributes to rapid acceleration.

• - Product Name: ULTRA 6 ULTIMATE FG
• - Retail Price: ¥35,300 (tax included)
• - Product Number: 108699
• - Color: 05

KING 20 ULTIMATE

The KING 20 ULTIMATE features a soft TOTALTOUCH+ upper, providing excellent ball touch and comfort. With laser-cut grip zones and a 3D texture, it delivers outstanding ball control, while the Ortholite® CustomFit heel pad enhances user comfort.

• - Product Name: KING 20 ULTIMATE FG/AG (LONG PILE)
• - Retail Price: ¥35,300 (tax included)
• - Product Number: 108457
• - Color: 05

Conclusion

Through this innovative display and product collection, Puma Japan is not only capturing the essence of football fandom but also elevating the local football culture. The updates to the Harajuku store promise an engaging experience for fans and participants alike. Be sure to visit to immerse yourself in this celebration of sport and style!

As the football wave continues until the summer of 2026, expect more captivating updates from Puma that foster deeper connections with the sport in Japan.