#Japan #Shinjuku #Blue Highball #The Plinius

Experience the Refreshing Fusion of Cultures

In an exciting endeavor, Royal Mile Co., Ltd. is set to host a remarkable pop-up event called 'Blue Highball Experience! Summer Festival' in Shinjuku on July 4, 2026, from 14:00 to 17:30. This event celebrates the launch of their latest domestic liqueur, 'Plinius Hyakukei Shirahama Iriezu Blue Curacao,' which will officially hit the shelves on July 1, 2026. Led by the acclaimed bartender Kazunori Shizutani, who holds the title of Master of Whisky, this festival promises a venture into the world of unique cocktails and refreshing delights.

Event Highlights

The event features two main offerings: the 'Blue Highball,' a sophisticated and less sweet take on the traditional highball, and the next-generation frozen cocktail, 'Blue Shaved Ice.' Inspired by the fusion of Curaçao Island culture and Japanese highball traditions, these concoctions offer a delightful sensory experience amidst the urban backdrop of Shinjuku.

Refreshingly Unique: The 'Blue Highball'

The 'Blue Highball' stands out as a refreshing alternative to the usual sweet cocktails. Crafted by seamlessly merging the highball culture of Japan with the everyday enjoyment of liqueurs on Curaçao Island, it showcases a lively citrus aroma from the locally sourced 'Ao Daidai' fruit, alongside a sharp bitter taste. With an alcohol content of 30%, this highball offers a crisp and vigorous flavor profile that is perfect for hot summer days. Every sip promises a refreshing burst, thanks to the expertly balanced composition of carbonation and ice.

Next-Generation Frozen Delight: 'Blue Shaved Ice'

Additionally, guests will experience the innovative 'Blue Shaved Ice,' a next-generation frozen cocktail, crafted uniquely at BAR Shinjuku Whisky Salon. Unlike traditional crushed ice, this creation features meticulously shaved ice topped with the blue cocktail, ensuring a fluffy texture that melts in your mouth but holds its form longer. The ice, sourced from the renowned 'Klamoto Ice Company,' is made using premium techniques that ensure exceptional clarity and minimal melting—perfect for a refreshing treat on a warm summer day.

Venue and More Details

Event Name: Blue Highball Experience! Summer Festival
Date and Time: July 4, 2026, from 14:00 to 17:30
Venue: BAR Shinjuku Whisky Salon
Address: 3rd Floor, Sato Building, 3-12-1 Shinjuku, Tokyo, 160-0022, Japan
Access: Google Maps
For event details and registration: Official Registration
Contact: 03-3354-2229

Product Information

The featured product at this event, 'Plinius Hyakukei Shirahama Iriezu Blue Curacao,' reveals a commitment to blending natural and artisanal processes. Its label, beautifully crafted, captures the essence of Izu's landscape through a traditional ukiyo-e style, promising an artful pairing experience for all attendees. Limited to just 300 bottles and priced at 5,000 JPY (excluding tax), it will be available for purchase at liquor stores nationwide and on the Royal Mile online store starting July 1, 2026.

Kazunori Shizutani's dedication to quality shines through his development of this innovative liqueur, showcasing both the rich citrus flavors of Japan and the sophisticated artistry inherent in cocktail mixing. He continues to set a benchmark in the industry, infusing his vast knowledge and passion into every creation.

Join us for this exciting adult summer festival in the heart of Tokyo, where taste meets creativity, and enjoy the unique sensation of an event that promises to elevate the summer cocktail scene!