#Japan #Tokyo #media industry #Confidence Interworks #BRAISE

Confidence Interworks Takes a Bold Step into the Media Industry

In an ambitious move to expand its business operations, Confidence Interworks, headquartered in Shinjuku, Tokyo, has successfully acquired shares in BRAISE, a prominent player in television program production and the broader media landscape. This strategic acquisition marks a significant shift toward establishing a robust foothold in the media and broadcasting sector, which aligns seamlessly with Confidence Interworks' ongoing growth aspirations.

Background of the Acquisition

Confidence Interworks has long maintained a vision encapsulated in the mantra "believing in the power and potential of professionals and collaboratively creating the future." With a focus on supporting numerous professionals in realizing their dreams, the company has been an integral player in the talent dispatch business for the gaming and entertainment sectors. This includes targeting the middle management to executive roles in burgeoning industries, alongside managing job information services specifically for manufacturing through its platform, Factory WORKS.

The decision to enter the television program production sector stems from the company’s growth strategy, which emphasizes the expansion of human resource services into peripheral domains closely linked to its core operations. Recent reports indicate a significant surge in the television program production industry, with revenue reaching 375.4 billion yen in FY2023. Projections for the entire video media market—including television broadcasts, cinema, packaged software, and streaming services—suggest an approximate value of 3.83 trillion yen by 2024. Furthermore, the rapid growth of video streaming services could surpass 1 trillion yen by 2024 and exceed 1.1 trillion yen in 2025.

BRAISE, along with its wholly-owned subsidiary G’s Corporation, has established a solid reputation in television program production. The companies specialize in catering to the talent and outsourcing needs of various broadcasters, including major private stations and NHK-related entities. They have broadened their purview to include corporate video production, leveraging their expertise in visual technology and planning to steadily increase revenue during this unprecedented era of digital content demand.

Future Prospects

The acquisition of BRAISE presents a wealth of opportunities as Confidence Interworks capitalizes on the natural synergy between the gaming and entertainment sectors and video production. This symbiosis not only facilitates mutual resource exchange but also extends the landscape for creators, allowing for diverse career paths. The extensive client network held by Confidence Interworks offers BRAISE and G’s Corporation a gateway to engage a broader customer base, significantly expanding the opportunities in the corporate video production sector. Moreover, with a presence in the Chubu and Kansai regions, the acquisition positions both BRAISE and G’s Corporation favorably for regional expansion.

The decision to consolidate resources and harness collective strengths promises accelerated business growth and an enhanced capability to increase revenue and profits. This acquisition was not made lightly; it is expected to pave the way for a mutually beneficial partnership that enhances both firms’ operational capacities.

Remarks from Company Leaders

Nobuyuki Sawasato, President of Confidence Interworks, expressed enthusiasm about the partnership, stating, "Our exploration of new business realms led us to unite with BRAISE and G’s Corporation, which boast a remarkable track record in video production. Through discussions with President Okada, we resonated deeply with his passion for video creativity and commitment to valuing talent. We are confident that this collaboration will accelerate growth for both entities."

Hiroyuki Okada, President of BRAISE, also shared his excitement, noting, "When approached by Confidence Interworks, I sensed a unique opportunity to leverage our expertise in a broader context. Their established relationships with leading companies and extensive infrastructure provide a strategic advantage for our expansion. Amid rising demand for video content in digital marketing, I anticipate that our collaboration will broaden opportunities for creators and propel both our companies to new heights."

About the Companies

BRAISE Co., Ltd.

• - Website: BRAISE
• - Established: December 2011
• - Location: Tokyo, Japan
• - Core Services: Television program planning and production, editing and MA studio operations, labor dispatch services.

G’s Corporation

• - Website: G's Corporation
• - Established: September 1991
• - Location: Tokyo, Japan
• - Core Services: Video production for television programs, corporate PVs, mobile convenience-based programming, and web video content production.

Confidence Interworks, Inc.

• - Website: Confidence Interworks
• - Established: August 2014
• - Location: Tokyo, Japan
• - Core Services: HR solutions, including talent dispatch, contracted services, and talent introduction.