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Spiro Welcomes Karen DeVault as Senior VP for Global Growth Accounts

In a significant move to bolster its leadership in experiential marketing, Spiro has appointed Karen DeVault as Senior Vice President of Global Growth Accounts. This appointment comes at a time when the demand for impactful brand activations and events is on the rise, with clients seeking deeper engagement and results-driven partnerships.

Karen brings over 20 years of experience in integrated marketing and experiential programs across both B2B and B2C sectors. Prior to joining Spiro, she served as Executive Vice President at Invisible North, where she was responsible for the account strategy encompassing experiential, digital, and partnership initiatives. Her previous tenure at Mosaic North America highlights her extensive background, where she helped shape integrated offerings while spearheading programs across diverse industries including consumer packaged goods (CPG), technology, fintech, and entertainment.

A Vision for Client Partnerships

According to Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy & Activations Officer at Spiro, Karen’s unique blend of strategic insight and practical execution makes her an ideal leader for the Global Growth Accounts segment. "Karen has a rare combination of qualities…she understands client objectives, asks incisive questions, and fosters genuine partnerships," she stated.

In her new role, DeVault will focus on cultivating key client relationships and driving the growth of Spiro's Brand Activations and Events practice. “The expectations that clients have of their agency partners have evolved significantly,” remarked Karen. “I was drawn to Spiro because of their unwavering commitment to forging meaningful partnerships and delivering on promises.”

Navigating Complexity in Client Needs

The shift towards experiential marketing reflects the current trend where brands aim not just to engage customers, but to establish lasting relationships that align with broader business objectives. Karen's extensive experience with leading brands empowers her to navigate the complexities that arise within client needs, uniting teams around common goals and transitioning creative concepts into tangible outcomes. Jeff Stelmach, Global President of Spiro, expressed enthusiasm about her addition to the team stating, “We are delighted to welcome her to Spiro and excited about the value she will bring to the organizations we serve.”

Enhancing Spiro’s Strengths in the Industry

DeVault’s appointment aligns with the increasing acknowledgment among organizations that impactful experiences are paramount for not only engaging audiences but also supporting long-term business growth. Her leadership is expected to enhance Spiro’s capability to deliver high-value solutions, driven by her experience and a collaborative approach that complements the existing strengths within the firm.

As Spiro continues to position itself at the forefront of experiential marketing, the firm looks forward to leveraging Karen’s expertise to invigorate its client projects and maximize the effectiveness of their activations. Spiro, known for accelerating brand connections through strategic, emotionally resonant experiences, is set to benefit significantly from this leadership expansion.

For more insights on Spiro’s innovative Brand Activations and Events solutions, visit spiro.com.