#Japan #Shibuya #Marugame Udon #Japanese Dessert #Udon Pudding

A Sweet Surprise: Marugame Udon's Udon Pudding

Marugame Udon, renowned for its dedication to crafting authentic Sanuki udon noodles, is set to unveil an unexpected and delightful dessert: the Udon Pudding. Starting on July 7, 2026, this innovative treat will be available across all Marugame Udon locations in limited quantities. The introduction of this udon-based pudding marks a new culinary adventure for the brand, which is committed to delivering exciting food experiences.

Why Udon Pudding?

In the spirit of continuous culinary innovation, Marugame Udon has previously entertained customers with creations such as the Shake Udon and Udon Doughnuts. However, the brand's 2026 mission is to astonish customers further by expanding the possibilities of udon as an ingredient. Thus, the Udon Pudding was born, aiming to provide a refreshing treat during the summer months.

The pudding leverages the signature chewy texture of Marugame Udon noodles, creating something entirely new and appealing for dessert lovers. The concept was piqued during a limited test sale, where it garnered significant buzz on social media due to its unique texture and flavor.

A Unique Culinary Experience

Crafted directly in-store, each Udon Pudding is a testament to Marugame Udon's dedication to hand-made, fresh food. The base consists of freshly made udon, painstakingly prepared to create a “chewy and smooth” texture. The process involves proper cooking and cooling to achieve a sublime texture that retains warmth and nostalgia while being refreshingly cold.

Before serving, the pudding is chilled to perfection, ensuring a delightful experience. Customers will surely appreciate the gentle sweetness combined with a homely flavor, making it a perfect dessert to unwind during hot summer days.

Choose from Four Exquisite Flavors

Marugame Udon is offering the Udon Pudding in four enticing flavors, priced from just 290 yen. Customers can choose from:

• - Blue Hawaii Udon Pudding: Featuring vibrant blue jelly with chunky fruit cocktail, topped with sweet-tart fruits.
• - Anmitsu-Style Udon Pudding: A fusion of sweet red bean paste and cherries, creating a tapestry of flavors and textures.
• - Mango Udon Pudding: Bursting with mango jelly and fruit pieces, enhanced by the creaminess of sweetened condensed milk.
• - Kinako An Udon Pudding: A delightful combination of sweet red bean jelly and aromatic kinako (roasted soybean flour), perfectly matching the udon base.

Product Details

Pricing:

• - Blue Hawaii and Anmitsu-Style Udon Pudding: 340 yen (tax included)
• - Mango and Kinako An Udon Pudding: 290 yen (tax included)

Availability:
All Marugame Udon locations nationwide, with limited stocks each day. Note that the dessert will not be available for takeaway due to its fresh, handmade nature.

Sales Period:
From July 7, 2026, until supplies last.

Customers are encouraged to check the official site for more details on availability: Marugame Udon Pudding Special Site

A Commitment to Freshness

Marugame Udon takes pride in the craftsmanship behind its dishes. The phrase “our udon is alive” encapsulates their mission to constantly enhance the food experience through handmade, fresh meals. With over 800 locations, the brand’s expert noodle makers use 100% domestic wheat to create its iconic noodles, reinforcing Marugame Udon's dedication to quality.

As part of Toridoll Holdings, Marugame Udon is committed to delivering astonishing food experiences beyond taste, resonating with customers worldwide. The launch of Udon Pudding is just one step in their quest to redefine Japanese cuisine on a global scale.