A New Era of Shopping: Interactive AR T-Shirts Launch at Shibuya PARCO

J. Front Retailing and HKSK Partner for a Unique Experience at Shibuya PARCO

In a landmark move, J. Front Retailing (JFR) and HKSK have announced the launch of their first-ever experiential official shop in Shibuya PARCO, set to open on July 24, 2025. This partnership introduces an innovative product line that incorporates XRT (XR Terminal) technology, combining physical items with digital experiences to create a new realm of customer engagement.

The Journey Behind the Collaboration

JFR, which manages notable commercial facilities such as Daimaru Matsuzakaya Department Store, Parco, and GINZA SIX, is keen on investing in startups with visionary goals and outstanding technologies through its corporate venture capital initiative, the JFR MIRAI CREATORS Fund. This initiative seeks to foster collaboration aimed at creating new values in the retail space.

In February 2024, JFR hosted a pitch contest to discover pioneering startups that can transform its core department store business and shopping center operations. HKSK, whose XRT technology powerfully connects physical and digital products, was awarded for its innovative approach.

As the first launch of this proof of concept (PoC), two variants of the 'THE★JOJO WORLD Stand AR T-Shirt' featuring characters DIO and Jotaro Kujo will go on sale starting August 22, 2025, at the new venue. This collaboration represents HKSK’s first foray into the Parco ecosystem, marking a significant step toward enhancing customer experience through the integration of intellectual property (IP).

The demand for immersive experience-driven products and services leveraging IP continues to soar. With this new offering, JFR Group aims to validate fresh promotional strategies and explore innovative customer interactions, strengthening the allure of the products available.

Understanding the XRT Technology

The XRT technology implemented in these products promises an engaging experience. When customers point their smartphone cameras at the purchased 'THE★JOJO WORLD Stand AR T-Shirt,' virtual characters spring to life, allowing fans to delve deep into the world of