Linglong Tire Embarks on New Chapter with Chicago Bulls Partnership

Linglong Tire Partners with Chicago Bulls



On November 25, 2025, Linglong Tire announced a major global partnership with the iconic NBA team, the Chicago Bulls. This deal not only signifies Linglong's commitment to expanding its footprint in the world of sports marketing, but it also reflects the Bulls' strategy to enhance their international presence. The collaboration follows Linglong's previous partnerships with esteemed football clubs such as Chelsea and Real Madrid, further solidifying its position within the global sports marketing landscape.

The Chicago Bulls have long sought to engage more deeply with fans beyond U.S. borders. The partnership with Linglong aligns perfectly with the team's mission of delivering unforgettable experiences to both digital and in-person audiences. By leveraging Linglong's technological advancements and commitment to quality, this partnership seeks to create memorable interactions that resonate with basketball enthusiasts.

Linglong Tire, recognized as a leading global tire manufacturer, emphasizes innovation in both material science and structural design. Their products are engineered to deliver optimal performance, whether navigating urban settings or the unpredictable conditions akin to an exhilarating NBA match. With this partnership, Linglong aims to embody its philosophy of performance excellence and technological leadership through its high-quality tires.

In support of this strategic alliance, Linglong has introduced its North American brands, including Green Max, ATLAS, and Evoluxx. These brands will play a crucial role in facilitating growth within the North American market, complementing the Bulls' brand engagement efforts. As Linglong continues to develop its manufacturing base in Brazil, a robust supply chain network spanning the Americas is in the works, which will bolster localized operations and market entry strategies.

Furthermore, Linglong's collaboration with the Bulls will extend to several exciting initiatives, such as courtside branding and fan engagement activities. One highlight of this partnership will be the Bulls' annual Lunar New Year game, scheduled for February 19, 2026, where the team will honor the Year of the Horse. In addition, both organizations plan to implement community basketball programs and offline events to foster connections with fans who share a passion for basketball and the reliability of high-quality tires.

As Linglong Tire moves forward with this transformative partnership, it envisions enhancing its global visibility while contributing to the Bulls' legacy and expanding opportunities for fan engagement. The synergy between Linglong's commitment to innovation and the Bulls' outreach strategies promises to create dynamic experiences that resonate with audiences worldwide, solidifying both entities' positions in their respective fields.

In conclusion, as Linglong Tire binds its marketing strategy with NBA legends like the Chicago Bulls, the implications are vast—not just for the companies involved, but for the fans who will benefit from a shared vision of excellence in sports. This partnership signals a new era for Linglong Tire as it continues to champion performance, safety, and innovation across borders.

Topics Sports)

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