#Mexico #VidantaWorld #Luxury Theme Park #Nuevo Nayarit #BON

Welcome to VidantaWorld's BON

In an exciting announcement at the World Travel Market in London 2026, VidantaWorld, a renowned luxury tourism and entertainment platform by Grupo Vidanta, introduced the world to BON (Beauty of Nature), the first-ever luxury theme park. This visionary park, located in Nuevo Nayarit, Mexico, has started its phased soft opening exclusively for VidantaWorld guests on October 24, 2026, prior to its public launch in 2027.

A New Frontier in Theme Parks

With a staggering investment of approximately $1.5 billion, BON is set to redefine what a theme park can be. Unlike traditional amusement parks that prioritize crowd throughput and sheer numbers of attractions, BON focuses on creating a more luxurious and relaxed experience. From its inception, the park has been designed with multiple generations in mind, offering ample space, personalized service, and allowing visitors to explore at their own pace.

Iván Chávez, Executive Vice President of Grupo Vidanta, emphasized the park's unique approach: “For decades, theme parks have taught us to think in terms of more attractions, more people, and more rush. With BON, we wanted to propose something different—more space, more time, more service.” This philosophy aims to foster a novel kind of luxury that is not just about opulence but also about meaningful experiences.

Inspired by Nature

The name Beauty of Nature not only reflects the park's commitment to luxury but also its deep-rooted inspiration drawn from Mexico's breathtaking landscapes and cultural richness. The park boasts seven themed worlds, each infused with original narratives and characters, moving away from typical franchise-based attractions. Features of the park will include over 20 rides and attractions, accompanied by exquisite dining options, relaxation lounges, and exclusive boutiques, all designed to offer visitors an immersive experience.

The phased opening allows guests to gradually experience the park's amenities, currently operating with limited capacity from Tuesday to Saturday evenings. This exclusive access ensures that the guests feel the genuine luxury of the park without overwhelming crowds, paving the way for a unique experience in a setting that prioritizes guest comfort and satisfaction.

Entertainment at its Finest

A standout feature of BON is its collaboration with Cirque du Soleil. The resident show, LUDÕ, will showcase over 40 artists from 20 countries, merging live performance, visual storytelling, and fine dining in a specially designed theater within the park. This production will be an integral part of the overall BON experience, adding layers of entertainment value for guests visiting the park.

In addition to the lavish offerings that BON presents, it forms part of a larger destination experience, with VidantaWorld's portfolio comprising 13 luxury hospitality brands, golf courses, and other entertainment options such as the Jungala Aqua Experience and the VidantaWorld Concert Series. This interconnectedness highlights the vast range of experiences that travelers can enjoy, linking luxury accommodations with thrill-seeking adventures.

Looking Ahead

As we anticipate the full launch in 2027, VidantaWorld's BON promises to continuously unveil new attractions and themed worlds, enriching the visitor experience and providing travel advisors and operators new opportunities to attract international guests. The blend of high-end entertainment, extravagant accommodations, and rich cultural exploration positions VidantaWorld's BON as a destination unlike any other.

To witness the exciting features of BON, check out the official video here.

For further details, visit vidantaworld.com.