#China #Beijing #iQIYI #Extra Large Font #Senior Mode

iQIYI Enhances Elderly Accessibility with New Features

In a continuous effort to improve user experience for seniors, iQIYI, one of China's largest online entertainment platforms, has unveiled its latest feature: the 'Extra Large Font' function. This innovative addition comes in response to the diverse visual needs of an aging population, ensuring that older adults can enjoy the platform's extensive content library with greater ease.

What is the 'Extra Large Font' Function?

The 'Extra Large Font' function is designed specifically to cater to older users by offering an even larger text size than the existing three font size options. With just a single click, users can instantly optimize the app's interface and functionality, creating a more intuitive and accessible environment.

This feature includes not only significant font size increases but also automatically activates various key accessibility options. These enhancements are pivotal for making iQIYI’s content clearer and more navigable:

• - Simplified poster layouts to reduce clutter.
• - Visible voice search buttons for convenient searching.
• - Resized captions and bullet comments for better visibility on playback screens.
• - Audio amplification options, which can increase volume levels by up to 300%.
• - Automatically enabled color enhancements to aid visibility under various conditions.

These adjustments reflect iQIYI's commitment to providing a user-friendly experience that accommodates the needs of its older audience.

Sustaining Essential Functions

Despite these enhancements, iQIYI has ensured that core functionalities remain intact. Users can still access the bottom navigation bar, membership centers, and viewing history, which are essential in exploring the platform's diverse offerings. Notably, iQIYI has introduced innovative sections like the 'Micro-Drama Theater' and 'Short-Drama Theater', expanding viewers' options significantly.

A Record of Commitment to Accessibility

The introduction of the 'Extra Large Font' function is just the latest initiative in iQIYI's ongoing campaign to empower its senior viewers. Back in 2021, the company launched the 'Senior Mode', a simplified interface aimed at aiding navigation for older adults by prominently featuring frequently used tools like search and viewing history.

iQIYI's focus extends beyond mere usability; it aims to create content that resonates with seniors. The platform now offers films and drama series that touch upon themes relevant to real-life experiences, a move intended to foster an emotional connection with older audiences. To further streamline the enjoyment of media, iQIYI recently rolled out the Standard VIP Family and Friends Membership service, which allows users to add separate accounts for family members at a reduced cost, making it easier for seniors to access entertainment without hassle.

Bridging the Generational Gaps

At the recent 2024 iQIYI World Conference, founder and CEO Yu Gong emphasized the necessity of adapting to the needs of both elder and younger demographics. Gong stated, “The segmented needs of these groups present meaningful challenges and opportunities for businesses. Addressing these requirements will be pivotal for iQIYI in the future.”

Through these initiatives, iQIYI demonstrates its dedication not only to entertainment but also to inclusivity and social responsibility. By prioritizing accessibility, the platform is establishing itself as a leader in making online content enjoyable for all ages, particularly for those who may face challenges in navigation and usability. As the digital landscape continues to evolve, iQIYI is poised to remain at the forefront of user-centric developments and innovations.

The 'Extra Large Font' function indicates a promising step towards a more accessible future, proving that technology can bridge gaps and enhance the viewing experience for all generations.