Ofood's Kimchi Ramyun Achieves Milestone of 1 Million Sales in Canada, Showcasing Korean Heritage
Ofood, a leading Korean food brand by Daesang, has recently marked an impressive milestone by selling over 1 million units of its Kimchi Ramyun in Canada. This accomplishment, achieved since its introduction to the Canadian market in October of the previous year, is a testament to the growing popularity and demand for authentic Korean cuisine abroad.
The Kimchi Ramyun, truly noteworthy for its use of real kimchi sourced from Jongga, Korea's top kimchi brand, sets itself apart from standard ramyun products that typically feature only dried flakes. This authentic recipe replicates the traditional flavor of Korean kimchi stew, resonating strongly with the taste buds of local consumers.
Ofood offers its Kimchi Ramyun in two distinct varieties: 'Real Kimchi Ramyun Noodle Soup,' which delivers a spicy broth, and 'Real Fiery Kimchi Stir-fried Ramyun,' utilizing gochujang for an extra kick. Both variants prioritize fresh kimchi over dried ingredients, ensuring a satisfying crispiness and rich fermented taste that balances sourness and a savory aroma. The traditional spiciness of Korean ramyun remains prominent, making it appealing to a diverse consumer base.
A significant factor behind this rapid growth in market traction lies in Ofood’s marketing strategy, particularly targeting Gen Z consumers. The company has amplified its brand presence through well-placed outdoor advertisements and vibrant digital marketing campaigns on popular social media platforms like Instagram and TikTok. Additionally, by organizing large-scale sampling events at major universities such as the University of Toronto, Ofood successfully engaged younger consumers who are increasingly addicted to Korean culture and bold flavors, directly translating into sales.
As sales continue to soar, Ofood is expanding its distribution channels. In addition to established retailers like Costco and Loblaws, Kimchi Ramyun is now featured in FreshCo stores, currently available in around 70 locations across Canada, with plans to extend this to about 150 by the end of the year.
Seungin Jung, Head of Global Discovery BO at Daesang, expressed pride in the brand's acceptance in the Canadian market, emphasizing the aim to enrich consumers’ culinary experiences with the genuine taste of Korean kimchi. Moving forward, Ofood aims to bolster the presence of K-food throughout North America through tailored marketing strategies and broader distribution networks.
Beyond Canada, the delicious Kimchi Ramyun is also available across various online and offline channels in the United States, including Costco, Kroger, and Amazon as Daesang continues to enhance its global branding efforts in North America.
Founded in 1956, Daesang Corporation stands among the world's foremost producers of fermented food products, backed by decades of expertise in food production. Known for its internationally acclaimed brands Jongga and Ofood, the company showcases a wide-ranging portfolio that includes kimchi, sauces, ready-to-eat meals, and more. With its headquarters in South Korea, Daesang operates manufacturing subsidiaries across the globe, including the U.S., Poland, China, Indonesia, and Vietnam.
Ofood, as a global Korean food brand, offers creative culinary experiences, making Korean cuisine easily accessible for consumers everywhere. With products now available in over 80 countries, Ofood bridges cultural culinary gaps while satisfying the taste buds of food enthusiasts around the globe.
The Kimchi Ramyun, truly noteworthy for its use of real kimchi sourced from Jongga, Korea's top kimchi brand, sets itself apart from standard ramyun products that typically feature only dried flakes. This authentic recipe replicates the traditional flavor of Korean kimchi stew, resonating strongly with the taste buds of local consumers.
Ofood offers its Kimchi Ramyun in two distinct varieties: 'Real Kimchi Ramyun Noodle Soup,' which delivers a spicy broth, and 'Real Fiery Kimchi Stir-fried Ramyun,' utilizing gochujang for an extra kick. Both variants prioritize fresh kimchi over dried ingredients, ensuring a satisfying crispiness and rich fermented taste that balances sourness and a savory aroma. The traditional spiciness of Korean ramyun remains prominent, making it appealing to a diverse consumer base.
A significant factor behind this rapid growth in market traction lies in Ofood’s marketing strategy, particularly targeting Gen Z consumers. The company has amplified its brand presence through well-placed outdoor advertisements and vibrant digital marketing campaigns on popular social media platforms like Instagram and TikTok. Additionally, by organizing large-scale sampling events at major universities such as the University of Toronto, Ofood successfully engaged younger consumers who are increasingly addicted to Korean culture and bold flavors, directly translating into sales.
As sales continue to soar, Ofood is expanding its distribution channels. In addition to established retailers like Costco and Loblaws, Kimchi Ramyun is now featured in FreshCo stores, currently available in around 70 locations across Canada, with plans to extend this to about 150 by the end of the year.
Seungin Jung, Head of Global Discovery BO at Daesang, expressed pride in the brand's acceptance in the Canadian market, emphasizing the aim to enrich consumers’ culinary experiences with the genuine taste of Korean kimchi. Moving forward, Ofood aims to bolster the presence of K-food throughout North America through tailored marketing strategies and broader distribution networks.
Beyond Canada, the delicious Kimchi Ramyun is also available across various online and offline channels in the United States, including Costco, Kroger, and Amazon as Daesang continues to enhance its global branding efforts in North America.
Founded in 1956, Daesang Corporation stands among the world's foremost producers of fermented food products, backed by decades of expertise in food production. Known for its internationally acclaimed brands Jongga and Ofood, the company showcases a wide-ranging portfolio that includes kimchi, sauces, ready-to-eat meals, and more. With its headquarters in South Korea, Daesang operates manufacturing subsidiaries across the globe, including the U.S., Poland, China, Indonesia, and Vietnam.
Ofood, as a global Korean food brand, offers creative culinary experiences, making Korean cuisine easily accessible for consumers everywhere. With products now available in over 80 countries, Ofood bridges cultural culinary gaps while satisfying the taste buds of food enthusiasts around the globe.
Topics Consumer Products & Retail）
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