#Japan #Tokyo #Furyu #Capsule Toy #Mochipiko

FURYU's New Venture into the Capsule Toy Market

FURYU Corporation, a leading entertainment company based in Shibuya, Tokyo, has taken an exciting step by announcing its entry into the capsule toy market, set to begin in December. This move aligns with their goal of creating new revenue streams under the concept of 'worldview business', focusing on delivering engaging and high-quality experiences to the daily lives of consumers through their new line of capsule toys.

The slogan 'Coron to, Capsule Charge!' encapsulates the thrill of opening a capsule, promising consumers a moment of joy with every twist of the handle. FURYU aims to enhance daily experiences by enriching the toy market with diverse items that range from plush mascots to original creations.

Exciting Product Lineup

FURYU's product development strategy highlights its strength in leveraging various IPs combined with a focus on plush mascots. The offerings will feature an array of well-known franchises and original brands, such as 'Mochipiko' and 'Milky Bear'. Starting in December, consumers can look forward to a variety of beloved characters, with items set to include:

1. Heisei Puri – A keychain featuring a Heisei-inspired frame.
2. Butterbear – A cute mini plush mascot representing the character.
3. Maltese – A fluffy mascot toy.
4. CECIL McBEE – A miniature T-shirt keychain.
5. Hatsune Miku – A 'Mochipiko' juggling mascot toy.
6. Haikyuu!! – Another 'Mochipiko' juggling mascot toy.

In January 2027, FURYU has plans to introduce even more characters, including 'Opanchu Usagi', 'Maltese', 'Gal Neko', 'Nintama Rantarou', 'Nemu Neko', and 'COJI-COJI', ensuring a broad collection that caters to different tastes and preferences.

The Vision Behind the Entry

FURYU's decision to enter the capsule toy market is part of their Mid-Term Vision 2027, which aims to utilize the captivating world of characters as a growth driver for the company. This new venture will not only expand their current business but also create additional revenue streams that are vital for ongoing corporate growth. As part of the strategy, FURYU has also announced the launch of a new 'Collectible Toy' brand that will offer mystery mini-figures sold randomly, adding an element of surprise and excitement into each purchase.

Embracing Quality and Innovation

With a strong reputation for high-quality production, FURYU is well-equipped to develop plush products that appeal to customers. The company focuses on exquisite craftsmanship and unique designs, ensuring that their capsule offerings stand out. Furthermore, fans of FURYU will be able to enjoy their original product lines, with existing hits like 'Mochipiko' and 'Milky Bear' making their way into capsule toys.

The capsule toy experience is designed to engage a wide audience, from hardcore collectors to casual fans of various beloved franchises. FURYU's commitment to excellence and creativity is expected to captivate a new generation of toy enthusiasts.

About FURYU Corporation

Founded with the mission of enriching people's lives through quality entertainment, FURYU Corporation has a strong portfolio ranging from character goods to print sticker machines and game applications. Since its establishment as an independent entity in April 2007, following a management buyout from the Omron Group, FURYU has continued to innovate and grow, successfully transitioning to the Prime Market of the Tokyo Stock Exchange in December 2022.

For more information, visit FURYU's official website.

(Note: The details in this release are subject to change without notice.)