#USA #Miami #Sedano's Supermarkets #Food Traditions #Fútbol Celebrations

Sedano's Supermarkets Unveils New Fútbol Campaign

As the summer fútbol season approaches, Sedano's Supermarkets, the leading Hispanic grocery chain in the U.S., is excited to announce the launch of its latest marketing campaign, "Where Superstitions Are Born." This campaign is set to highlight the unique traditions, foods, and rituals that bring fans together, just in time for one of the biggest soccer celebrations in the world.

Miami, known for its vibrant culture and diverse community, is gearing up to host a variety of international soccer matches this summer. Understanding the significance of these events, Sedano’s aims to establish itself as the go-to supermarket for fans looking to celebrate with loved ones at home. The new campaign creatively underscores the deep-rooted superstitions of soccer fans, aiming to engage customers through humor and relatability.

Celebrating Fútbol with Food & Tradition

Central to the campaign is the recognition that fútbol fans often embrace superstitions as part of their match-day experience. Whether it’s donning a lucky jersey or serving specific snacks, these rituals add to the thrill of the game. Sedano’s is proud to feature products from beloved brands such as Bauducco®, Coca-Cola®, and Totino's® throughout the campaign, ensuring fans have everything they need to enjoy the matches.

The campaign will be fully integrated across various platforms, including television, radio, social media, and digital initiatives, accompanied by local activations in South Florida. To further connect with the community, Sedano’s has teamed up with Actualidad Radio’s popular "Golazo" program to organize a series of fan celebrations in stores, running through June and July.

In-store Engagement and Activities

These family-oriented events will provide a platform for live radio broadcasts, soccer-themed games, food sampling, beverage tastings, and exciting giveaways. Notably, attendees aged 21 and over will have the chance to win tickets to a FIFA World Cup 2026™ match in Miami, courtesy of Stella Artois, which is sponsoring the events at participating Sedano’s locations.

Additional prizes will include Stella Artois merchandise, soccer jerseys, gift cards from Sedano's, and other branded items. The goal of these activities is to foster community interaction and celebrate the spirit of soccer, enriching the cultural significance surrounding the sport.

Javier Herrán, Chief Marketing Officer of Sedano's Supermarkets, shared his thoughts on the campaign: "Fútbol celebrations are deeply personal and emotional for our community. They bring families, neighbors, and friends together around food, culture, and tradition. Through this campaign, we wanted to celebrate the joy, passion, and superstitions that make watching the matches together so memorable while reminding customers that Sedano's is here to make every game-day gathering easy, affordable, and memorable."

Ongoing Support for Fans

In addition to the in-store events, Sedano's will continue to offer inspiration for match-day hosting, sharing recipes and tips geared towards helping customers prepare for gatherings of various sizes. Throughout the summer, fans will have opportunities to celebrate together in-store and stock up on their favorite game-day essentials.

Upcoming in-store events include:

• - June 13: Sedano's — 14655 SW 56th Street, Miami, 11 a.m. – 2 p.m.
• - June 20: Sedano's — 18600 NW 87th Ave, Hialeah, 11 a.m. – 2 p.m.
• - June 27: Sedano's — 14524 SW 8th St, Miami, 11 a.m. – 2 p.m.
• - July 11: Sedano's — 8601 Bird Rd, Miami, 11 a.m. – 2 p.m.

About Sedano's Supermarkets

Founded in 1962 by the Herrán and Guerra families, Sedano's Supermarkets has flourished into a leading independent grocery chain in the United States. With a commitment to serving Florida’s multicultural communities, Sedano's operates 32 stores and employs over 3,000 staff members throughout Miami-Dade, Broward, Orange, and Osceola counties. As the largest independently owned Hispanic supermarket chain in America, Sedano's is renowned for its dedicated customer service, diverse product offerings, and competitive pricing.

For more details on Sedano's and the exciting events planned for this summer, visit Sedano's Official Website.