#US #Westport #Data Quality #Dynata #ISO 20252

Dynata Achieves ISO 20252 Certification

In a significant milestone for data quality in the industry, Dynata, a pioneer in reliable consumer insights, has successfully secured the prestigious ISO 20252:2019 certification in the United States. This achievement marks a critical step in reinforcing the company's ongoing commitment to providing high-quality, trustworthy data. Additionally, Dynata has renewed its ISO 20252 certification in the United Kingdom for a further three years, complementing its existing certification in Australia.

The accomplishment of ISO certification is not merely a formality. It reflects Dynata's dedication to adhering to rigorous global standards that govern data transparency, consistency, and reliability. To obtain this certification, the company underwent thorough evaluations of its operational processes, documentation, and internal control measures. The comprehensive audit process scrutinizes various aspects of Dynata's operations:

• - Project Management and Client Communication: This involves assessing how effectively Dynata manages its projects and communicates with clients to ensure clarity and efficiency.
• - Sampling and Data Collection Methodologies: The certification process evaluates Dynata’s innovative approaches to gathering data, ensuring that it meets high standards for reliability and accuracy.
• - Data Processing and Analysis Protocols: A crucial part of the certification focuses on how data is processed and analyzed, ensuring that the methodologies are robust and up-to-date.
• - Quality Assurance and Controls: Dynata's commitment to quality is evident in its controls that check the reliability of data insights.
• - Information Security and Data Protection: In today’s digital age, protecting consumer data is paramount. Dynata has shown that it not only prioritizes data quality but also ensures stringent measures for information security.

Yaron Zimmerman, Executive Vice President of Business Operations at Dynata, stated, "Our certification to ISO 20252 in the US, UK, and Australia is a testament to the rigor and integrity of our research operations. Few in our industry can claim this level of global certification, underscoring our dedication to delivering high quality data today while continuously enhancing the security and integrity of our practices."

Dynata’s Commitment to Quality Insights

As the world's largest first-party data company, Dynata plays a fundamental role in the market research landscape. With a reach of over 70 million consumers and business professionals worldwide, Dynata boasts an extensive library of consumer profile attributes gathered through surveys. The company’s innovative data solutions are designed to provide comprehensive insights, enhance campaign activations, and measure the return on investment across various marketing channels.

Dynata's dedication does not stop at consumer insights. The firm serves over 6,000 clients globally, encompassing market research firms, media and advertising agencies, publishers, consulting firms, and corporate clients spanning North America, South America, Europe, and Asia Pacific. This extensive reach positions Dynata as a cornerstone in the quest for precise, reliable data within the marketing continuum.

Looking Ahead

The achievement of the ISO 20252 certification fortifies Dynata’s stature as a leader in the data industry. With an unwavering focus on quality and security, the company is poised to continue shaping the future of consumer insights and data integrity. Understanding the voice of the customer is essential, and Dynata's commitment to providing high-quality data insights stands as a significant advantage in an increasingly data-driven marketplace.

For further information on Dynata's ISO certification, please visit their official website here.