Redesigning Recruitment: From Job Listings to Brand Experiences in Luxury Industry

Redesigning Recruitment: From Job Listings to Brand Experiences in the Luxury Industry

In the ever-evolving landscape of recruitment, the shift from traditional job postings to immersive brand experiences has emerged as a vital strategy, especially in the luxury sector. This transition is more than just a trend; it's a response to the significant mismatch between expectations and reality that both candidates and employers frequently encounter. To address this issue, NWS Co., Ltd. and REX BRAND, Inc. are hosting an online seminar that unveils a revolutionary method of recruitment designed for the social media age.

The Seminar Overview

The seminar aims to tackle the common concern of new hires feeling disillusioned post-employment, as well as employers who are uncertain about how to nurture new talent effectively. At the heart of these issues lies a shared root cause: a lack of information and misalignment in expectations during the hiring process.

By focusing on the luxury industry's inherent differentiation strategies, the seminar proposes an innovative approach that redefines recruitment. It advocates for moving away from a job-centric model to one that highlights brand experiences, allowing companies to convey their core values and distinctive charm.

Program Highlights

Part 1: Vision Articulation from Recruitment to Onboarding

The seminar kicks off with Utaka Aizawa, CEO of REX BRAND, who brings extensive experience in marketing and brand management from renowned luxury brands. She will delve into how to craft a compelling vision that spans the pre- and post-employment phases, emphasizing that joining a company should not be viewed merely as a goal but rather as the start of a fulfilling career journey. Participants will learn how to envision a supportive and engaging future for new employees.

Part 2: Implementing Differentiation Strategies on Social Media

In the second segment, Shinobu Fujiwara, an expert in social media strategy and trainer for over 100 companies, will share critical insights on integrating differentiation strategies into social media operations. She will discuss essential topics, such as effective content creation and proactive measures to prevent public relations crises and missteps that could tarnish a company's reputation.

Redefining Recruitment Perspectives

Employers must develop a roadmap to support their new hires beyond just onboarding. Candidates are eager to understand what kind of experiences they can anticipate within the company culture and the collaborative opportunities that await them. This seminar refocuses the recruitment narrative to see it not as a conclusion at hire, but as the beginning of individual journeys.

Is Social Media the Key?

One of the key challenges in recruitment today is creating appealing content for social media that resonates with potential applicants. The discussion will guide attendees on how to return to the core values of their organizations and align social messaging accordingly, creating an attractive proposition that fosters a genuine connection with candidates.

The Expert Panel

Utaka Aizawa, CEO of REX BRAND, Inc.

With a background of managing branding and marketing for luxury companies like Ferrari and Rolls-Royce, Aizawa brings a wealth of experience in positioning brands uniquely in a competitive landscape. In the seminar, she will articulate how the recruitment process can be reframed as a comprehensive brand experience, allowing candidates to envision a fulfilling life post-hire.

Shinobu Fujiwara, Consultant and Lead Instructor at NWS Co., Ltd.

As an advisor for NWS and a seasoned trainer, Fujiwara has conducted numerous workshops focused on social media recruitment. Her insights will empower attendees with best practices and actionable strategies to execute successful social recruitment campaigns.

Registration Details

To partake in this enlightening webinar, interested individuals can sign up via the Peatix platform by clicking the "Apply for Ticket" button. A Zoom link will be provided separately to confirmed attendees.