Lemon Seed Marketing Opens Its Annual Conference
Lemon Seed Marketing, a prominent branding and marketing agency that caters to the home service industry, is excited to announce the opening of its fifth annual Lemon Seed Conference. This year, the event will take place from January 26 to January 29, 2025, in Lufkin, Texas. Unlike previous years where attendance was restricted to clients, this year’s conference is open to all home service businesses, significantly expanding its reach.
A New Start for the Conference
The theme for this year’s conference is "Get a Clue: Keys to Unlocking the Marketing Mystery." The founder of Lemon Seed Marketing, Crystal Williams, expressed her enthusiasm about this change. She stated, "Our first four conferences were private events for existing clients, but this year we are opening our event to all home service owners and marketers seeking an experience that combines education, inspiration, and fun." Growing up in a family that has owned an HVAC company since 1974, Williams understands the challenges business owners face with marketing, making this conference’s focus even more relevant.
A Comprehensive Educational Experience
The Lemon Seed Conference promises to provide a wealth of information and tools to help home service businesses enhance their marketing strategies. The agenda is filled with sessions and workshops covering vital topics such as finance, operations, branding, community engagement, leadership, marketing, and advertising. Attendees can expect presentations from industry experts, including:
- - Kelly Schols, a success mentor and author presenting "Mentor Your Successor"
- - Trey McWilliams of McWilliams Heating, Cooling, and Plumbing discussing "Financial KPIs You Must Track in 2025"
- - Brigham Dickinson, founder of Power Selling Pros with his session on "How Technicians Get Homeowners to Buy More Without Selling"
- - An industry hot topics roundtable and an exclusive, hands-on workshop titled CSR Academy aimed at unlocking the potential of Call Centers and CSR roles.
Moreover, attendees will have an opportunity to tour McWilliams facilities, which will include their call center, training lab, warehouse, and meeting spaces. This combination of presentations, workshops, and networking is designed to ensure that business owners leave equipped with actionable insights.
Networking Opportunities and Community Building
Emily Fleniken, a branding expert and partner at Lemon Seed, emphasizes the importance of networking at the conference. She believes that blending informational sessions with networking opportunities will not only foster community building but also enable attendees to share best practices and learn from one another. "The ultimate solution is to make the path to success seem less of a secret by developing actionable strategies," Fleniken remarked, highlighting the value that this inclusive event brings to the home service community.
Register for the Conference
For those interested in attending, registration is now open. You can find more information and sign up for the conference by visiting
Lemon Seed Marketing's website. The conference promises to be a transformative experience for all who attend, making it a must for anyone in the home service industry looking to enhance their marketing efforts and foster growth in their business.
About Lemon Seed Marketing
Founded by industry veterans, Lemon Seed Marketing provides tailored branding and marketing strategies aimed at helping skilled trades and home services grow. With a focus on deep consultation and personalized service, the agency stands out by helping clients implement their brand through every aspect of their business. Their experienced team backs strategies with measurable KPIs, ensuring clients can track their success effectively.