#Japan #Tokyo #Japan Direct Sales #Kanoa #Volleyball Club

Japan Direct Sales Partners with Kanoa for Volleyball Club Growth

Japan Direct Sales, headquartered in Minato, Tokyo, has entered into a capital and business alliance with Kanoa, the operator of the professional volleyball club, Kanoa Laureas Fukuoka. This partnership intends to enhance the club's promotional capabilities using Japan Direct Sales' expertise in advertising, marketing, and promotional strategies.

Background of the Partnership: Japan Direct Sales Vision

The evolution of Japan Direct Sales is significant; moving from a traditional mail-order business to a comprehensive service platform based on entertainment, globalization, and digital transformation (DX). Sports are one of the strongest forms of entertainment, serving as a hub to connect local, national, and global fans. Through this partnership, the objective is to expand value by combining content, community engagement, and digital innovation.

Key Aspects of the Partnership

The agreement includes several critical elements:

• - Investment by Japan Direct Sales in Kanoa.
• - The establishment of a collaboration framework in advertising and marketing (including public relations, promotional creativity, and operational support).
• - Joint promotion to strengthen the information dissemination and sales system from local to national levels.

Goals of the Collaboration

The alliance aims to achieve several goals, including:

• - Strengthened promotional public relations across club official channels, local media, and social media platforms.
• - Collaborative design of promotions and campaigns with partner companies and local businesses.
• - Promotions linked to matches and events to attract visitors.

More detailed measures will be announced as they are finalized.

Statements

Akitaka Mizutani, CEO of Japan Direct Sales:
“I was inspired by Kanoa Laureas Fukuoka’s community-oriented approach and future vision, which led to my decision to participate. I will leverage Japan Direct Sales' extensive experience in e-commerce, advertising, and promotions to support the club's growth.”

Kyosuke Nakamura, CEO of Kanoa:
“The involvement of Japan Direct Sales is a significant boost for our club's future. We aim to deepen our connection with our supporters through enhanced marketing and information sharing, unlocking new possibilities for the club.”

Company Overview

Japan Direct Sales

• - Location: 3-20-5 Toranomon, Minato, Tokyo
• - Representative: Akitaka Mizutani
• - Established: October 1977 (launch of Japan Direct Sales brand)
• - Business Description: Comprehensive services (e-commerce, content planning, advertising, promotional support)
• - Website: Japan Direct Sales

Kanoa

• - Location: 582-5 Kaneda, Fukuchi Town, Tagawa County, Fukuoka
• - Representative: Kyosuke Nakamura
• - Business Description: Professional volleyball club management (Kanoa Laureas Fukuoka)
• - Website: Kanoa Volleyball