Soccer.com and Borussia Dortmund Forge New Partnership to Enhance American Soccer Fans' Experience

Borussia Dortmund and Soccer.com Join Forces to Enrich U.S. Soccer Culture

In a groundbreaking collaboration, Bundesliga giant Borussia Dortmund (BVB) has partnered with Sports Endeavors, the parent company of Soccer.com, to elevate the soccer experience for fans across the United States. This initiative comes as both organizations seek to capitalize on their shared vision to enhance American soccer engagement, particularly with the highly anticipated FIFA Club World Cup 2025™ on the horizon.

The new partnership aims to bring exclusive access to Borussia Dortmund, allowing American fans to connect more intimately with one of Europe’s most storied soccer clubs. Through this collaboration, fans will gain unique insights into the club's inspiring heritage, celebrated athletes, and the vibrant culture that surrounds BVB. This initiative will feature exclusive content on Soccer.com and WorldSoccerShop, bringing fans closer to the team’s epic narratives and illustrious talent pipeline.

Marc Lingenhoff, Managing Director for BVB Americas, expressed excitement about the collaboration: “Partnering with Soccer.com and WorldSoccerShop represents a thrilling new chapter in our efforts to broaden our reach and deepen our bonds with fans in the U.S. Their innovative strategies in content and event engagement will be pivotal in our mission to enhance the BVB brand in America.”

Unforgettable Fan Experiences

The partnership promises fans unmatched opportunities to connect with their soccer heroes and celebrate BVB’s legacy. This includes exclusive invitations to BVB-hosted events and functions, where supporters can interact with players and immerse themselves in the club's rich culture.

Mike Moylan, Co-Founder and CEO of Sports Endeavors, also highlighted the significance of this collaboration: “This partnership underscores our dedication to providing unparalleled experiences to soccer enthusiasts nationwide. By aligning BVB's storied history and talent with our expansive digital platform and merchandise range, we are set to transform how fans engage with the sport.”

Brian Berklich, Chief Marketing Officer of Sports Endeavors, added, “From the unmatched fervor of ‘Die Gelbe Wand’ to the esteemed legacy of ‘Die Schwarzgelben,’ our collaboration aims to highlight what makes Borussia Dortmund so special to American fans. Expect to see exclusive behind-the-scenes access, engaging digital storytelling, and one-of-a-kind experiences that reflect our mutual love for the game.”

A Legacy of Excellence

Borussia Dortmund, established in 1909, is renowned for its remarkable achievements both domestically and in European competitions. With a total of eight German championships, five DFB-Pokals, and seven German Supercups to its name, BVB also was the first German club to secure a European Cup in 1965 and made history by winning the UEFA Champions League in 1997. Known for its passionate fan base, Dortmund houses Germany’s largest football stadium, which features the legendary “Yellow Wall,” a stand that accommodates 25,000 loyal fans and consistently boasts some of the highest attendance levels in global football.

On the other hand, Sports Endeavors has been a key player in the sports retail space for over 40 years, dedicated to providing top-tier soccer gear and exclusive merchandise. Their comprehensive portfolio includes Soccer.com, WorldSoccerShop, and 431Sports, with a mission to foster a vibrant sports culture for players, fans, and their families.

Looking Forward

With this collaboration, BVB looks to significantly amplify its presence while fueling the passion for soccer throughout the U.S. by bridging connections between fans and one of Europe’s most iconic clubs. The union of Borussia Dortmund and Soccer.com represents a promising future for American soccer fans, who will be treated to a range of innovative offerings that celebrate the sport they love.

For those eager to learn more about the partnership and the upcoming events, more information can be found at www.soccer.com/bvb and www.worldsoccershop.com/bvb.