#Japan #Social Media #Chiyoda #NAVICUS #SNS Talk Lab

NAVICUS Holds SNS Talk Lab: Empowering Social Media Managers

On February 18, 2026, NAVICUS, a company based in Chiyoda, Tokyo, Japan, dedicated to helping businesses and local governments enhance their social media communication, hosted its inaugural event titled “SNS Talk Lab vol.1.” This gathering was designed for social media managers to learn the latest trends in managing platforms while engaging in practical strategy development.

Event Overview

The event brought together representatives from a diverse range of industries, including major food and beverage companies, sports, and entertainment sectors. Participants had the opportunity to hear from NAVICUS’s certified “Media Masters,” who provided insights on the latest algorithms and strategies for platforms like Instagram and X (formerly Twitter).

Background of the Event

As the adoption of social media becomes standard for many companies and governmental bodies, the challenge for social media personnel often lies in the isolation they face. Common issues include a lack of consultation opportunities and unclear decision-making guidelines. In response, NAVICUS aims to create a supportive environment for these professionals, aligned with their vision to foster a place where everyone looks forward to tomorrow.

Content of the Event

The day was structured into two primary segments:

1. Trend Talk – A detailed explanation of the latest trends on Instagram and X.
2. NAVI Talk – An interactive session where pre-submitted questions from participants were addressed in a public forum.

1. Trend Talk: Latest Updates on Instagram

In the first part, the Media Masters provided insights into Instagram’s video editing application, “Edits,” and significant updates recently rolled out. The highlights included:

• - The complete transparency of insights leading to advanced competitive analysis.
• - Implementation of links within videos, enhancing user engagement pathways.
• - Analysis of successful patterns based on save and share rates.

2. X Algorithm Insights

The discussion then shifted to X, where the participants learned of a significant transformation in the platform’s algorithm. The explanation emphasized the shift from a traditional scoring system to one that leverages Artificial Intelligence (AI) for probabilistic predictions. Key points outlined included:

• - The structural changes from candidate generation to scoring and mixing.
• - The impact of negative user behavior on evaluations.
• - The importance of understanding the context in which accounts operate.

The Media Masters emphasized a strategic approach focused on long-term assessments rather than short-lived visibility, showcasing real-world examples to illustrate their points.

NAVI Talk: Addressing Real Concerns

In the latter half of the event, questions collected in advance were discussed:

• - Strategies to mitigate decreased impressions on X and defining the role of official corporate social media accounts.
• - Effective ways to showcase multiple images in a single post.
• - Establishing criteria for evaluating performance metrics.
• - Prioritizing strategies amid limited social media budgets.

Participants appreciated the opportunity to discuss their unique circumstances and share strategic thought processes tailored to their needs.

Feedback from Attendees

Post-event surveys revealed a satisfaction rating of 4.5 out of 5. Attendees shared their thoughts:

• - One participant noted the educational value in hearing about the latest media trends and expressed eagerness to try new strategies immediately.
• - Another attendee highlighted the abundant practical content that could be seamlessly implemented in their work.
• - Many found value in networking with peers, feeling less isolated in their roles.
• - The conversation during networking sessions about interdisciplinary approaches was mentioned as particularly beneficial.

Future Developments

The SNS Talk Lab marks a pioneering effort by NAVICUS to share the specialized knowledge of their certified Media Masters with the external community. Future events, including SNS Talk Lab vol.2 scheduled for May 2026, aim to create an ongoing supportive environment for social media professionals.

In conclusion, NAVICUS continues to expand its reach as a communication strategy provider, working not only with businesses but also with local governments. As part of the PR TIMES group since December 2023, NAVICUS is committed to offering enhanced support and resources to foster effective communication through social media channels.

For more information, visit NAVICUS's official website or follow them on Twitter and Facebook.

NAVICUS is redefining the landscape of social media strategies, ensuring that every communication counts.