#USA #Chicago #Babybel® #Timbaland #Mini Wax Tracks

Babybel® Partners with Timbaland for Mini Wax Tracks

In a groundbreaking move for both food and music lovers, Babybel®, the iconic snack cheese brand, recently announced a unique collaboration with the renowned Timbaland, an award-winning producer and artist. This partnership marks Babybel's inaugural venture into the music world with the launch of Mini Wax Tracks, a limited-edition drop that is sure to excite fans of all ages.

The collaboration showcases two exclusive remixes of Babybel's playful song "I'm Your Baby," transformed with Timbaland's distinctly creative touch into vibrant pop and EDM tracks. These remixes will be available on collectible 3-inch mini vinyl records, cleverly designed to mimic the brand’s signature red wax coating. The project is heralded as one of the largest mini music drops ever, tapping into nostalgia while introducing a fun twist to the snacking experience.

The Creative Journey

"Working with Babybel on Mini Wax Tracks was just pure fun," Timbaland expressed. He highlighted his aim to maintain the playful essence of the original song while integrating his unique sound. Timbaland emphasized the refreshing nature of the collaboration, stating that it is all about delivering good energy through something compact yet mighty. His enthusiasm for the partnership reflects the creative synergy between two leading brands: one in the cheese industry and the other in music.

Jessica Dillon, the Senior Brand Director for Babybel, shared her excitement about this innovative partnership. “At Babybel, we're always seeking fun and unexpected ways to infuse joy into our consumers' lives, just like our cheese delivers every day,” she noted. Dillon explained how this collaboration allows Babybel’s identity to be reinterpreted through the lens of one of the music industry’s most notable figures, creating an experience that beautifully merges culture, nostalgia, and snacking.

How to Get Involved

From January 21 to February 6, 2026, fans enthusiastic about the music drop can visit miniwaxtracks.com to preview the remixes and stand a chance to win a coveted Mini Wax Tracks set that includes the vinyl records, a compatible turntable, and Babybel Original Cheese. There’s no purchase required to enter, making it accessible for everyone eager to join the fun. After the initial preview, the full remixes will hit streaming platforms, including Spotify, Apple Music, and Amazon Music, as well as social music platforms like Meta and TikTok starting January 23, 2026.

With this playful fusion of sound and snacking, Babybel is encouraging everyone to unwind, enjoy a delicious Babybel snack, and let the good vibes roll with the Mini Wax Tracks. This initiative represents Babybel’s commitment to embracing creativity beyond traditional snack boundaries, delivering bite-sized moments of joy to its fans worldwide.

About Babybel®

As part of Bel Brands USA’s portfolio, Babybel and its plant-based counterparts are fast-growing snack options suitable for families. Bel Brands USA is known for its responsible and sustainable food practices, ensuring that their products not only nourish consumers but also contribute to a sustainable future. The company is a major player in the single-serve snack market, offering over thirty well-loved brands across more than 130 countries. Apart from Babybel, known favorites include GoGoSqueez®, Boursin®, and The Laughing Cow®.

This collaboration with Timbaland is just one of the exciting developments as Babybel continues to innovate and engage with its audience in delightful ways. To explore Babybel products near you, check out babybel.com/product-locator.