CJ 4DPLEX Increases SCREENX Locations Across Europe via Pathé Partnership
CJ 4DPLEX Expands SCREENX Presence in Europe
CJ 4DPLEX, a trailblazer in immersive cinema experiences, has just announced an exciting new agreement with Pathé Cinémas, one of the foremost cinema operators in Europe. This partnership is set to introduce four new SCREENX auditoriums in three European countries: France, Belgium, and the Netherlands. By the end of 2026, moviegoers in these regions will experience the allure of SCREENX, a format that promises to redefine how stories are told on screen.
The Growing Partnership
The collaboration between CJ 4DPLEX and Pathé Cinémas reflects a shared commitment to premium cinema experiences. Both companies have a history of innovation in the cinematic landscape, with previous ventures that include the introduction of the multisensory 4DX format to European audiences. The initial foray into SCREENX at Pathé La Villette in Paris in 2018 marked the beginning of a fruitful relationship that has now culminated in this expanded agreement.
As cinema technology continues to evolve, the partnership underscores the importance of staying ahead in providing audiences with the best entertainment possible. The four new SCREENX auditoriums will further solidify SCREENX's footprint in these vibrant cinema markets, creating new experiences for movie lovers.
What is SCREENX?
SCREENX is known for its revolutionary approach to cinema, transforming the viewing experience into a 270-degree panoramic adventure. This innovative format extends the visuals beyond the traditional front screen, wrapping them around the auditorium's walls, thereby immersing audiences in key scenes with unique visual elements. The design aims to create an unparalleled, engaging cinematic journey, enhancing the storytelling experience for viewers.
The expansion into France, Belgium, and the Netherlands aligns with CJ 4DPLEX's broader growth strategy.